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Editor: Bernd Schmitt
Editor: June Cotte
Editor: Markus Giesler
Editor: Andrew Stephen
Editor: Stacy Wood
Series handle: RePEc:oup:jconrs
ISSN: 0093-5301
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Content
Se 1980, Volume 7, Issue 2
June 1980, Volume 7, Issue 1
- 1-13 Toward a Theory of Segmentation by Objectives in Social Marketing
by Fine, Seymour H
- 14-23 Predispositions toward Generic Drug Acceptance
by Lambert, Zarrel V, et al
- 24-31 Organizational Psychographics and Innovativeness
by Robertson, Thomas S & Wind, Yoram
- 32-41 Consumer Response to Initial Product Trial: A Bayesian Analysis
by Scott, Carol A & Yalch, Richard F
- 42-48 The Effect of Information-Processing Ability on Processing Accuracy
by Henry, Walter A
- 49-54 Intrapersonal Affective Influences on Consumer Satisfaction with Products
by Westbrook, Robert A
- 55-66 The Impact of Permanent and Transitory Income on Household Automobile Expenditure
by Levedahl, J William
- 67-77 Designing Persuasive Communication Campaigns: A Multimessage Communication Model
by Danes, Jeffrey E & Hunter, John E
- 78-87 Consumer Resource Allocation Models at the Individual Level
by Batsell, Richard R
- 88-92 Voluntary Response to Energy Conservation Appeals: Comment [Voluntarism and Price Response: Consumer Reaction to the Energy Shortage]
by Walker, James M
- 92-95 Psychobiology and Consumer Research: A Problem of Construct Validity: Comment [Activation Research: Psychobiological Approaches in Consumer Research]
by Ryan, Michael J
- 96-98 Rejoinder [Activation Research: Psychobiological Approaches in Consumer Research]
by Kroeber-Riel, Werner
March 1980, Volume 6, Issue 4
- 327-337 Credit Cards: An Interdisciplinary Survey
by Garcia, Gillian
- 338-348 Strategies Used by Working and Nonworking Wives to Reduce Time Pressures
by Strober, Myra H & Weinberg, Charles B
- 349-360 Life Cycle Cost: A New Form of Consumer Information
by Hutton, R Bruce & Wilkie, William L
- 361-369 Costs Incurred by Residential Electricity Consumers Due to Power Failures
by Munasinghe, Mohan
- 370-376 The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior
by Reibstein, David J & Lovelock, Christopher H & Dobson, Ricardo de P
- 377-388 Nonlinear Relations in a Complex Model of Buyer Behavior
by Laroche, Michel & Howard, John A
- 389-405 Consumer Behavior and Psychological Reactance
by Clee, Mona A & Wicklund, Robert A
- 406-413 The Effect of Experience: A Matter of Salience?
by Tybout, Alice M & Yalch, Richard F
- 414-420 A Second Look at Children and the Advertising of Premiums
by Heslop, Louise A & Ryans, Adrian B
- 421-424 Children's Responses to Repetitive Television Commercials
by Gorn, Gerald J & Goldberg, Marvin E
- 425-428 Time and the Rate of Adoption of Innovations
by Olshavsky, Richard W
December 1979, Volume 6, Issue 3
- 213-224 Choosing Multiple Items from a Product Class
by McAlister, Leigh
- 225-236 Consumer Initial Processing in a Difficult Media Environment
by Webb, Peter H
- 237-246 Detecting and Correcting Deceptive Advertising
by Armstrong, Gary M & Gurol, Metin N & Russ, Frederick A
- 247-255 Children's Receptivity to Proprietary Medicine Advertising
by Robertson, Thomas S & Rossiter, John R & Gleason, Terry C
- 256-269 Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings
by Wright, Peter
- 270-279 Evaluation of Consumer Education Programs
by Bloom, Paul N & Ford, Gary T
- 280-294 Retrospective Self-Insight on Factors Considered in Product Evaluation
by Weitz, Barton & Wright, Peter
- 295-304 Response Time, Conflict, and Involvement in Brand Choice
by Tyebjee, Tyzoon T
- 305-308 The Effect of Promotional Techniques on Purchase of Preventive Dental Care
by Gelb, Betsy D & Gilly, Mary C
- 308-311 Family Income Effects on Measurement of Children's Attitudes toward Television Commercials
by Bearden, William O & Teel, Jesse E & Wright, Robert R
- 312-316 Family Member Influence in Household Decision Making
by Szybillo, George J & Sosanie, Arlene K & Tenenbein, Aaron
- 317-319 On "A Programming Model of Consumer Choice among Multiattributed Brands"
by Yager, Ronald R
- 319-321 A Programming Model of Consumer Choice among Multiattributed Brands: Rejoinder
by Blin, J M
Se 1979, Volume 6, Issue 2
- 93-100 Consumer Decision Making-Fact or Fiction?
by Olshavsky, Richard W & Granbois, Donald H
- 101-112 Decision Making among the Young: A Socialization Perspective
by Moschis, George P & Moore, Roy L
- 113-122 A Path Analysis of Preventive Health Care Decision Models
by Oliver, Richard L & Berger, Philip K
- 123-140 The Attribution Process in Consumer Decision Making
by Mizerski, Richard W & Golden, Linda L & Kernan, Jerome B
- 141-153 Information Format and Choice Task Effects in Decision Making
by Bettman, James R & Zins, Michel A
- 154-165 Task Complexity and Contingent Processing in Brand Choice
by Lussier, Denis A & Olshavsky, Richard W
- 166-176 Preference, Search, and Choice: An Integrative Approach
by Sheluga, David A & Jaccard, James & Jacoby, Jacob
- 177-191 Decision Making under Uncertainty: A Direct Measurement Approach
by Bonoma, Thomas V & Johnston, Wesley J
- 192-203 Some Effects of Differing Information Processing Strategies on Husband-Wife Joint Decisions
by Curry, David J & Menasco, Michael B
- 204-212 The 1980 Census of Population: Content and Coverage Improvement Plans
by Littman, Mark S
June 1979, Volume 6, Issue 1
- 1-11 Public Policy and Consumer Information: Impact of the New Energy Labels
by McNeill, Dennis L & Wilkie, William L
- 12-22 A Modernized Family Life Cycle
by Murphy, Patrick E & Staples, William A
- 23-35 Television and Interpersonal Influences on Adolescent Consumer Learning
by Churchill, Gilbert A, Jr & Moschis, George P
- 36-46 The Pain-Pill-Pleasure Model and Illicit Drug Consumption
by Shimp, Terence A & Dyer, Robert F
- 47-57 Consumer Acquisition Patterns for Durable Goods
by Kasulis, Jack J & Lusch, Robert F & Stafford, Edward F, Jr
- 58-66 Differences in Consumer Purchase Behavior by Credit Card Payment System
by Hirschman, Elizabeth C
- 67-75 An Hedonic Index for Breakfast Cereals
by Morgan, Karen J & Metzen, Edward J & Johnson, S R
- 76-84 Operationalizing Economic Models of Demand for Product Characteristics
by Ratchford, Brian T
- 85-87 Operationalizing Economic Models of Demand for Product Characteristics: Comment
by Ladd, George W & Zober, Martin
- 88-91 Commentary on "The Neglected Variety Drive"
by Rogers, Robert D
March 1979, Volume 5, Issue 4
- 217-228 Viability and Profile of the Consumerist Segment
by Bourgeois, Jacques C & Barnes, James G
- 229-239 Psychographics for Social Policy Decisions: Welfare Assistance
by Ahmed, Sadrudin A & Jackson, Douglas N
- 240-250 Activation Research: Psychobiological Approaches in Consumer Research
by Kroeber-Riel, Werner
- 251-262 Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior
by Hauser, John R & Urban, Glen L
- 263-271 Measurement and Estimation of Conjoint Utility Functions
by Pekelman, Dov & Sen, Subrata K
- 284-287 Comment on "Fertility as Consumption: Theories from the Behavioral Sciences"
by Kiser, Clyde V
- 288-290 Comment on "Fertility as Consumption: Theories from the Behavioral Sciences"
by Leibenstein, Harvey
- 291-292 Comment on "Fertility as Consumption:: Theories from the Behavioral Sciences"
by Namboodiri, N Krishnan
- 292-293 Comment on "Fertility as Consumption: Theories from the Behavioral Sciences"
by Scanzoni, John
- 293-296 Comment on "Fertility as Consumption: Theories from the Behavioral Sciences"
by Turchi, Boone A
- 297-302 Fertility as Consumption: Theories from the Behavioral Sciences: Rejoinder
by Bagozzi, Richard P & Van Loo, M Frances
December 1978, Volume 5, Issue 3
Se 1978, Volume 5, Issue 2
- 73-81 TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
by Goldberg, Marvin E & Gorn, Gerald J & Gibson, Wendy
- 82-88 Assessing Communication Effects on Energy Conservation
by Craig, C Samuel & McCann, John M
- 89-95 Consumer Dynamics in Nonprofit Organizations
by Ryans, Adrian B & Weinberg, Charles B
- 103-123 Conjoint Analysis in Consumer Research: Issues and Outlook
by Green, Paul E & Srinivasan, V
- 124-137 A Conflict Resolution Choice Model
by Park, C Whan
- 138-142 Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand
by Farley, John U & Katz, Jerrold & Lehmann, Donald R
- 143-145 Representativeness of Shortened Personality Measures
by Brooker, George
June 1978, Volume 5, Issue 1
March 1978, Volume 4, Issue 4
- 199-228 Fertility as Consumption: Theories from the Behavioral Sciences
by Bagozzi, Richard P & Van Loo, M Frances
- 229-242 Innovativeness: The Concept and Its Measurement
by Midgley, David F & Dowling, Grahame R
- 243-246 When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers
by Steinberg, Sandon A & Yalch, Richard F
- 247-251 Bridging the Information Gap
by McEwen, William J
- 261-266 A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model
by Dickson, Peter R & Miniard, Paul W
- 267-271 Rejoinder [An Experimental Investigation of Causal Relations among Cognition, Affect, and Behavioral Intention]
by Lutz, Richard J
- 276-278 Rejoinder [Changing Brand Attitudes through Modification of Cognitive Structure] [An Experimental Investigation of Causal Relations among Cognition, Affect, and Behavioral Intention]
by Lutz, Richard J
December 1977, Volume 4, Issue 3
- 141-147 Working Wives and Major Family Expenditures
by Strober, Myra H & Weinberg, Charles B
- 148-155 "Information Load" and Consumers
by Scammon, Debra L
- 165-171 Comparing Multiattribute Attitude Models by Optimal Scaling
by Holbrook, Morris B
- 172-175 The Neglected Variety Drive: A Useful Concept for Consumer Behavior
by Faison, Edmund W J
- 176-177 More on Content Analysis in Consumer Research
by Holbrook, Morris B
- 178-181 The "New Home Economics": Sexist, Unrealistic, or Simply Irrelevant?
by Robinson, John P
- 181-183 How New Is the "New Home Economics"?
by Reid, Margaret G
- 183-184 How New Is the "New Home Economics"? Rejoinder
by Ferber, Marianne A & Birnbaum, Bonnie G
Se 1977, Volume 4, Issue 2
- 67-74 Prevention of Accidental Poisoning through Package and Label Design
by Schneider, Kenneth C
- 75-85 Constructive Processes in Consumer Choice
by Bettman, James R & Zins, Michel A
- 86-88 The Impact of Television Advertising on Children from Low Income Families
by Gorn, Gerald J & Goldberg, Marvin E
- 89-101 Model of Consumer Reaction to Product Characteristics
by Ladd, George W & Zober, Martin
- 102-110 Students and Housewives: Differences in Susceptibility to Reference Group Influence
by Park, C Whan & Lessig, V Parker
- 111-118 A Programming Model of Consumer Choice among Multi-Attributed Brands
by Bernardo, John J & Blin, Jean-Marie
- 119-128 Consumer Use and Comprehension of Nutrition Information
by Jacoby, Jacob & Chestnut, Robert W & Silberman, William
June 1977, Volume 4, Issue 1
- 1-7 Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test
by Miller, Kenneth E & Sturdivant, Frederick D
- 8-18 Content Analysis in Consumer Research
by Kassarjian, Harold H
- 19-28 The "New Home Economics:" Retrospects and Prospects
by Ferber, Marianne A & Birnbaum, Bonnie G
- 29-38 Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach
by Calder, Bobby J & Burnkrant, Robert E
- 39-47 Preferences between Product Consultants: Choices vs. Preference Functions
by Bither, Stewart W & Wright, Peter
- 48-56 Consumer Decision Making: The Technical Efficiency Approach
by Geistfeld, Loren V
- 57-58 Research by Convenience
by Ferber, Robert
March 1977, Volume 3, Issue 4
- 179-184 Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials
by Rossiter, John R
- 185-196 A Factor Analytic Comparison of U.S. and German Information Seekers
by Anderson, Ronald & Engledow, Jack
- 197-208 An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention
by Lutz, Richard J
- 209-216 Information Acquisition Behavior in Brand Choice Situations
by Jacoby, Jacob & Szybillo, Geroge J & Busato-Schach, Jacqueline
- 217-222 Segment Congruence Analysis: A Method for Analyzing Association among Alternative Bases for Market Segmentation
by Green, Paul E & Carmone, Frank J
- 223-232 Highly Credible
by Dholakia, Ruby Roy & Sternthal, Brian
- 233-240 Effects of Information Presentation Format on Consumer Information Acquisition Strategies
by Bettman, James R & Kakkar, Pradeep
December 1976, Volume 3, Issue 3
- 117-142 Psychological Theories of Consumer Choice
by Hansen, Flemming
- 143-154 Purchasing Strategies across Product Categories
by Blattberg, Robert C & Peacock, Peter & Sen, Subrata K
- 155-162 It's the Thought That Counts: A Signed Digraph Analysis of Gift-Giving
by Belk, Russell W
- 163-169 Identifying Relevant Psychographic Segments: How Specifying Product Functions Can Help
by Goldberg, Marvin E
- 170-174 Consumer Segmentation via Latent Class Analysis
by Green, Paul E & Carmone, Frank J & Wachspress, David P
- 175-177 Situational Meditation and Consumer Behavior: A Reply to Russell and Mehrabian
by Belk, Russell W
Se 1976, Volume 3, Issue 2
- 65-75 Toward a Sociology of Consumption
by Nicosia, Francesco M & Mayer, Robert N
- 76-83 An Alternate Interpretation of the Linear Learning Model of Brand Choice
by Srinivasan, V & Kesavan, R
- 84-94 Optimal Stimulation Level and the Adoption Decision Process
by Mittelstaedt, Robert A, et al
- 95-100 Perceived Risk and Personality
by Schaninger, Charles M
- 101-106 Do Consumers Evaluate Products by Adding or Averaging Attribute Information?
by Troutman, C Michael & Shanteau, James
- 107-112 The Self-Actualizing Socially Conscious Consumer
by Brooker, George
- 113-115 The Socially Conscious Consumer-Another Look at the Data
by Mayer, Robert N
June 1976, Volume 3, Issue 1
- 1-11 An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children
by Shimp, Terence A & Dyer, Robert F & Divita, Salvatore F
- 12-20 Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U.S. and France
by Douglas, Susan P
- 21-30 A Motivational Model of Information Processing Intensity
by Burnkrant, Robert E
- 31-41 A Simple Mathematical Theory of Innovative Behavior
by Midgley, David F
- 42-49 The Influence of Price Differences and Brand Familiarity on Brand Preferences
by Monroe, Kent B
- 50-57 Preference of Relevant Others and Individual Choice Models
by Wind, Yoram
- 58-61 Children and Commercial Persuasion: A Reply to Ryans and Deutscher
by Robertson, Thomas S & Rossiter, John R
- 62-63 Environmental Variables in Consumer Research
by Russell, James A & Mehrabian, Albert
March 1976, Volume 2, Issue 4
December 1975, Volume 2, Issue 3
- 157-164 Situational Variables and Consumer Behavior
by Belk, Russell W
- 165-165 Commentaries on Belk, "Situational Variables and Consumer Behavior."
by Barker, Roger G
- 165-167 Commentaries on Belk, "Situational Variables and Consumer Behavior."
by Wicker, Allan W
- 169-177 Issues in Designing Consumer Information Environments
by Bettman, James R
- 178-187 An Index of the Economic Welfare of Rural Families
by Magrabi, Frances M
- 188-196 Determining the Characteristics of the Socially Conscious Consumer
by Webster, Frederick E, Jr
- 197-205 Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues
by MacKay, David B & Olshavsky, Richard W
- 206-215 Informational and Normative Social Influence in Buyer Behavior
by Burnkrant, Robert E & Cousineau, Alain
- 216-222 Measuring Prepurchase Information Seeking
by Newman, Joseph W & Lockeman, Bradley D
- 223-228 On the Usage of "Modified" Personality Trait Measures in Consumer Research
by Villani, Kathryn E A & Wind, Yoram
- 229-234 Bootstrapping of Data and Decisions
by Huber, Joel
- 235-236 Situating the Situation: A Reply to Barker and Wicker
by Belk, Russell W
- 237-239 Children and Commercial Persuasion: Some Comments
by Ryans, Adrian B & Deutscher, Terry
Se 1975, Volume 2, Issue 2
- 65-75 The New Economic Theory of Consumer Behavior: An Interpretive Essay
by Ratchford, Brian T
- 76-77 Commentaries on Ratchford, "The New Economic Theory of Consumer Behavior: An Interpretive Essay."
by Taylor, Lester D
- 77-78 Commentaries on Ratchford, "The New Economic Theory of Consumer Behavior: An Interpretive Essay."
by Haines, George H, Jr
- 80-92 Some Communication and Demographic Determinants of Adolescent Consumer Learning
by Moore, Roy L & Stephens, Lowndes F
- 93-103 A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates
by Darden, William R & Perreault, William D, Jr
- 104-109 Behavioral Changes in the Trial of New Products
by Shoemaker, Robert W & Shoaf, F Robert
- 110-117 The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions
by Bennett, Peter D & Harrell, Gilbert D
- 118-136 The Fishbein Extended Model and Consumer Behavior
by Ryan, Michael J & Bonfield, E H
- 137-145 Toward Understanding Attitude Structure: A Study of the Complimentarity of Multi-Attribute Attitude Models
by Bruno, Albert V & Wildt, Albert R
- 146-153 An Interaction Model of Consumer Utility
by Green, Paul E & Devita, Michael T
- 154-156 Constructive Criticism and Programmatic Research: Reply to Russo
by Jacoby, Jacob & Speller, Donald E & Berning, Carol A K
June 1975, Volume 2, Issue 1
- 1-9 Factors Affecting Cognitive Resistance to Advertising
by Wright, Peter
- 10-18 Consumer Choice and Use of Bank Credit Cards: A Model and Cross-Section Results
by White, Kenneth J
- 19-28 A Path-Analytic Exploration of Retail Patronage Influences
by Monroe, Kent B & Guiltinan, Joseph P
- 29-37 A Comparative Analysis of Three Consumer Decision Strategies
by Peter, J Paul & Tarpey, Lawrence X, Sr
- 38-52 A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes
by Mazis, Michael B & Ahtola, Olli T & Klippel, R Eugene
- 53-59 A Method for Investigating and Representing Implicit Social Class Theory
by Jain, Arun K
- 60-64 Social Factors in Consumer Choice: Replication and Extension
by Foxall, Gordon R
March 1975, Volume 1, Issue 4
- 1-15 Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity
by Bettman, James R & Capon, Noel & Lutz, Richard J
- 16-18 Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity: Comment
by Shanteau, James & Troutman, C Michael
- 18-19 Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity: Comment
by Wolf, Gerrit
- 20-30 Demand Artifacts in Laboratory Experiments in Consumer Research
by Sawyer, Alan G
- 31-38 Primary and Secondary Validity of Consumer Purchase Probabilities
by Granbois, Donald H & Summers, John O
- 39-48 An Empirical Test of the Fishbein Behavioral Intention Model
by Wilson, David T & Mathews, H Lee & Harvey, James W
- 49-59 Changing Brand Attitudes through Modification of Cognitive Structure
by Lutz, Richard J
- 60-66 Joint Home Purchasing Decisions by Husbands and Wives
by Munsinger, Gary M & Weber, Jean E & Hansen, Richard W
December 1974, Volume 1, Issue 3
- 1-10 Federal Programs to Measure Consumer Purchase Expectations, 1946-1973: A Post-Mortem
by McNeil, John
- 11-12 Federal Programs to Measure Consumer Purchase Expectations, 1946-1973: A Post-Mortem: Comment
by Adams, F Gerard
- 12-15 Federal Programs to Measure Consumer Purchase Expectations, 1946-1973: A Post-Mortem: Comment
by Juster, F Thomas
- 16-21 Attitude Models Revisited: An Individual Level Analysis
by Nakanishi, Masao & Bettman, James R
- 22-34 Fear Appeals: Revisited and Revised
by Sternthal, Brian & Craig, C Samuel
- 35-42 A Taxonomy of Prepurchase Information Gathering Patterns
by Claxton, John D & Fry, Joseph N & Portis, Bernard