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When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers

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  • Steinberg, Sandon A
  • Yalch, Richard F

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  • Steinberg, Sandon A & Yalch, Richard F, 1978. "When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(4), pages 243-246, March.
  • Handle: RePEc:oup:jconrs:v:4:y:1978:i:4:p:243-46
    DOI: 10.1086/208702
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    Cited by:

    1. Ert, Eyal & Raz, Ornit & Heiman, Amir, 2016. "(Poor) seeing is believing: When direct experience impairs product promotion," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 881-895.
    2. Michel André Maréchal & Christian Thöni, 2019. "Hidden Persuaders: Do Small Gifts Lubricate Business Negotiations?," Management Science, INFORMS, vol. 65(8), pages 3877-3888, August.
    3. Phillips, Megan & Parsons, Andrew G. & Wilkinson, Helene J. & Ballantine, Paul W., 2015. "Competing for attention with in-store promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 141-146.

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