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Some Unintended Consequences of TV Advertising to Children

Author

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  • Goldberg, Marvin E
  • Gorn, Gerald J

Abstract

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Suggested Citation

  • Goldberg, Marvin E & Gorn, Gerald J, 1978. "Some Unintended Consequences of TV Advertising to Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(1), pages 22-29, June.
    • Handle: RePEc:oup:jconrs:v:5:y:1978:i:1:p:22-29
    DOI: 10.1086/208710
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    Citations

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    Cited by:

    1. Stefano Bartolini & Francesco Sarracino, 2021. "Happier and Sustainable. Possibilities for a post-growth society," Department of Economics University of Siena 855, Department of Economics, University of Siena.
    2. Eda Gurel Atay & Joseph Sirgy & Melika Husić & Muris Čičić, 2010. "Influence of materialism on life satisfaction," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 151-166.
    3. Piachaud, David, 2007. "Freedom to be a child: commercial pressures on children," LSE Research Online Documents on Economics 6206, London School of Economics and Political Science, LSE Library.
    4. David Piachaud, 2007. "Freedom to be a Child: Commercial Pressures on Children," CASE Papers case127, Centre for Analysis of Social Exclusion, LSE.
    5. Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
    6. Manish Mittal, 2011. "Television Viewing and Perception of Parental Concern among Urban Indian Children," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 36(1), pages 45-59, February.
    7. Stefano Bartolini & Marcin Piekalkiewicz & Francesco Sarracino, 2019. "A Social Cure for Social Comparisons," Department of Economics University of Siena 797, Department of Economics, University of Siena.
    8. Usha Lenka & Vandana, 2015. "A Review on Impact of Socialization Agents in Breeding Consumerism among Children," Global Business Review, International Management Institute, vol. 16(5), pages 867-878, October.
    9. Manisha Behal & Pavleen Soni, 2018. "Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 43(4), pages 247-262, November.
    10. M. Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2012. "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 79-101, May.
    11. repec:cep:sticas:/127 is not listed on IDEAS
    12. Heleen van der Meulen & Rinaldo Kühne & Suzanna J. Opree, 2018. "Validating the Material Values Scale for Children (MVS-c) for Use in Early Childhood," Child Indicators Research, Springer;The International Society of Child Indicators (ISCI), vol. 11(4), pages 1201-1216, August.
    13. Oliver Büttner & Arnd Florack & Benjamin Serfas, 2014. "A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour," Journal of Consumer Policy, Springer, vol. 37(2), pages 161-182, June.

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