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More on Content Analysis in Consumer Research

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  • Holbrook, Morris B

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Suggested Citation

  • Holbrook, Morris B, 1977. "More on Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(3), pages 176-177, December.
    • Handle: RePEc:oup:jconrs:v:4:y:1977:i:3:p:176-77
    DOI: 10.1086/208694
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    Cited by:

    1. Aaron Ahuvia, 2001. "Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 54(2), pages 139-172, May.
    2. Capriello, Antonella & Mason, Peyton R. & Davis, Boyd & Crotts, John C., 2013. "Farm tourism experiences in travel reviews: A cross-comparison of three alternative methods for data analysis," Journal of Business Research, Elsevier, vol. 66(6), pages 778-785.
    3. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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