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Predispositions toward Generic Drug Acceptance

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  • Lambert, Zarrel V, et al

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  • Lambert, Zarrel V, et al, 1980. "Predispositions toward Generic Drug Acceptance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(1), pages 14-23, June.
    • Handle: RePEc:oup:jconrs:v:7:y:1980:i:1:p:14-23
    DOI: 10.1086/208788
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    Cited by:

    1. Widiane Ferchakhi & Jean-Jack Cegarra, 2014. "L'influence du capital marque sur le risque perçu de la substitution d'un médicament de marque par un médicament générique : proposition d'un modèle," Post-Print hal-00955752, HAL.
    2. Md. Moddassir Alam & Arun Mittal & Deepak Chawla, 2019. "Patients’ Perception Towards Branded and Generic Medicines in an Emerging Economy: A Scale Development and Validation Study," Global Business Review, International Management Institute, vol. 20(5), pages 1292-1310, October.
    3. Cristina Zerbini & Donata Tania Vergura & Beatrice Luceri, 2017. "Consumers? intention to buy generic drugs: Evidences from the Italian setting," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(1), pages 159-176.

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