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Marketing Science

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Series handle: RePEc:inm:ormksc
ISSN: 0732-2399

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Content

November 2004, Volume 23, Issue 4

579-595 Modeling Online Browsing and Path Analysis Using Clickstream Data
by Alan L. Montgomery & Shibo Li & Kannan Srinivasan & John C. Liechty
619-628 Advertising in a Distribution Channel
by Greg Shaffer & Florian Zettelmeyer

2004, Volume 23, Issue 4

469-475 The Impact of Advancing Technology on Marketing and Academic Research
by Steven M. Shugan
629-631 Focus on Authors
by anonymous

July 2004, Volume 23, Issue 4

530-544 Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
by Christophe Van den Bulte & Stefan Stremersch

August 2004, Volume 23, Issue 3

419-428 From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
by Tal Garber & Jacob Goldenberg & Barak Libai & Eitan Muller
451-464 Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares
by Rajkumar Venkatesan & Trichy V. Krishnan & V. Kumar

December 2004, Volume 23, Issue 3

317-334 Decomposing the Sales Promotion Bump with Store Data
by Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink

February 2004, Volume 23, Issue 3

407-418 Partial-Repeat-Bidding in the Name-Your-Own-Price Channel
by Scott Fay

July 2004, Volume 23, Issue 3

364-390 Who Benefits from Store Brand Entry?
by Koen Pauwels & Shuba Srinivasan

March 2004, Volume 23, Issue 3

429-450 Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability
by Ramarao Desiraju

November 2004, Volume 23, Issue 3

345-363 The Effects of Free Sample Promotions on Incremental Brand Sales
by Kapil Bawa & Robert Shoemaker

May 2004, Volume 23, Issue 3

280-303 Modeling Browsing Behavior at Multiple Websites
by Young-Hoon Park & Peter S. Fader

January 2004, Volume 23, Issue 3

304-316 Communication Strategies and Product Line Design
by J. Miguel Villas-Boas
335-344 Technological Advances, Transaction Costs, and Consumer Welfare
by Rajeev K. Tyagi

2004, Volume 23, Issue 3

275-279 A Thanks to the Many Individuals Who Make Publication of Possible
by anonymous
465-467 Focus on Authors
by anonymous

October 2004, Volume 23, Issue 3

391-406 A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules
by Timothy J. Gilbride & Greg M. Allenby

April 2004, Volume 23, Issue 2

263-271 Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
by P. B. Seetharaman

June 2004, Volume 23, Issue 2

192-206 The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
by Ralf Elsner & Manfred Krafft & Arnd Huchzermeier

November 2004, Volume 23, Issue 2

255-262 Implications of Reduced Search Cost and Free Riding in E-Commerce
by Dazhong Wu & Gautam Ray & Xianjun Geng & Andrew Whinston

2004, Volume 23, Issue 2

173-179 Editorial: Consulting, Research, and Consulting Research
by Steven M. Shugan
180-191 Special Section Introduction by the ISMS Practice Prize Competition Chairman
by Gary L. Lilien
272-274 Focus on Authors
by anonymous

October 2004, Volume 23, Issue 2

243-254 Product Strategy for Innovators in Markets with Network Effects
by Baohong Sun & Jinhong Xie & H. Henry Cao

December 2004, Volume 23, Issue 2

207-218 Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
by Peter N. Golder & Gerard J. Tellis

March 2004, Volume 23, Issue 2

234-242 The Additive Risk Model for Purchase Timing
by P. B. Seetharaman

August 2004, Volume 23, Issue 2

219-233 “Let Me Talk to My Manager”: Haggling in a Competitive Environment
by Preyas S. Desai & Devavrat Purohit

April 2004, Volume 23, Issue 1

109-119 The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
by Demetrios Vakratsas & Fred M. Feinberg & Frank M. Bass & Gurumurthy Kalyanaram
156-169 Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
by M. Tolga Akçura & Füsun F. Gönül & Elina Petrova

May 2004, Volume 23, Issue 1

28-49 An Empirical Analysis of Determinants of Retailer Pricing Strategy
by Venkatesh Shankar & Ruth N. Bolton

February 2004, Volume 23, Issue 1

4-20 Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
by Eric T. Anderson & Duncan I. Simester

October 2004, Volume 23, Issue 1

50-65 A Dynamic Changepoint Model for New Product Sales Forecasting
by Peter S. Fader & Bruce G. S. Hardie & Chun-Yao Huang

2004, Volume 23, Issue 1

1-3 Endogeneity in Marketing Decision Models
by Steven M. Shugan
170-172 Focus on Authors
by anonymous

January 2004, Volume 23, Issue 1

21-27 Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry
by Birendra K. Mishra & Ashutosh Prasad

July 2004, Volume 23, Issue 1

120-133 Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters
by Yong Liu & Daniel S. Putler & Charles B. Weinberg

March 2004, Volume 23, Issue 1

146-155 Contingent Pricing to Reduce Price Risks
by Eyal Biyalogorsky & Eitan Gerstner

December 2004, Volume 23, Issue 1

134-145 Consumer Learning, Brand Loyalty, and Competition
by J. Miguel Villas-Boas

June 2004, Volume 23, Issue 1

95-108 A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts
by Greg M. Allenby & Thomas S. Shively & Sha Yang & Mark J. Garratt

September 2004, Volume 23, Issue 1

66-81 Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks
by Jean-Pierre Dubé
82-94 Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
by Gavan J. Fitzsimons & Donald R. Lehmann

February 2003, Volume 22, Issue 4

461-476 A Comparison of Online and Offline Consumer Brand Loyalty
by Peter J. Danaher & Isaac W. Wilson & Robert A. Davis

May 2003, Volume 22, Issue 4

520-541 Modeling the Clickstream: Implications for Web-Based Advertising Efforts
by Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak

2003, Volume 22, Issue 4

437-441 Editorial: Journal Rankings: Save the Outlets for Your Research
by Steven M. Shugan
542-543 Focus on Authors
by anonymous
544-544 Erratum to “Fast Polyhedral Adaptive Conjoint Estimation”
by anonymous
544-544 Erratum to “Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures”
by anonymous
544-544 Erratum to “Sustainable Pioneering Advantage? Profit Implications of Market Entry Order”
by anonymous

December 2003, Volume 22, Issue 4

477-502 The Effects of Effort and Intrinsic Motivation on Risky Choice
by Ran Kivetz

October 2003, Volume 22, Issue 4

503-519 Consumer Sequential Search: Not Enough or Too Much?
by Rami Zwick & Amnon Rapoport & Alison King Chung Lo & A. V. Muthukrishnan

September 2003, Volume 22, Issue 4

442-460 Enriching Scanner Panel Models with Choice Experiments
by Joffre Swait & Rick L. Andrews

2003, Volume 22, Issue 3

1-1 A Thanks to the Many Individuals Who Make Publication of Possible
by anonymous
273-303 Fast Polyhedral Adaptive Conjoint Estimation
by Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan
329-354 Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
by Anita Elberse & Jehoshua Eliashberg
371-392 Sustainable Pioneering Advantage? Profit Implications of Market Entry Order
by William Boulding & Markus Christen
435-436 Focus on Authors
by anonymous

March 2003, Volume 22, Issue 3

411-434 A Fuzzy Set Model of Search and Consideration with an Application to an Online Market
by Jianan Wu & Arvind Rangaswamy

April 2003, Volume 22, Issue 3

393-410 Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results
by Barbara E. Kahn & Mary Frances Luce

July 2003, Volume 22, Issue 3

304-328 Bayesian Statistics and Marketing
by Peter E. Rossi & Greg M. Allenby
355-370 R&D, Marketing, and the Success of Next-Generation Products
by Elie Ofek & Miklos Sarvary

October 2003, Volume 22, Issue 2

188-208 The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
by Gerard J. Tellis & Stefan Stremersch & Eden Yin

May 2003, Volume 22, Issue 2

161-187 In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products
by David Godes

April 2003, Volume 22, Issue 2

209-221 Indirect Network Externality Effects on Product Attributes
by Amiya Basu & Tridib Mazumdar & S. P. Raj

2003, Volume 22, Issue 2

151-160 Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
by Steven M. Shugan
269-270 Focus on Authors
by anonymous

November 2003, Volume 22, Issue 2

222-245 Negotiations and Exclusivity Contracts for Advertising
by Anthony Dukes & Esther Gal–Or
271-271 Erratum: Internet Shopping Agents: Virtual Co-Location and Competition
by Ganesh Iyer & Amit Pazgal

January 2003, Volume 22, Issue 2

246-268 The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances
by Akshay R. Rao & Humaira Mahi

January 2003, Volume 22, Issue 1

131-144 Advertising Competition Under Consumer Inertia
by Bibek Banerjee & Subir Bandyopadhyay
145-146 Focus on Authors
by anonymous

August 2003, Volume 22, Issue 1

40-57 Massively Categorical Variables: Revealing the Information in Zip Codes
by Thomas J. Steenburgh & Andrew Ainslie & Peder Hans Engebretson

July 2003, Volume 22, Issue 1

107-130 Measuring Heterogeneous Reservation Prices for Product Bundles
by Kamel Jedidi & Sharan Jagpal & Puneet Manchanda

June 2003, Volume 22, Issue 1

58-84 Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation
by Nitin Mehta & Surendra Rajiv & Kannan Srinivasan

2003, Volume 22, Issue 1

1-15 Editorial: Defining Interesting Research Problems
by Steven M. Shugan
146-146 Erratum to “Using Advance Purchase Orders to Forecast New Product Sales”
by anonymous
147-150 Guest Area Editors and Ad Hoc Reviewers
by Steven M. Shugan

November 2003, Volume 22, Issue 1

16-39 Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
by Xavier Drèze & David R. Bell
85-106 Internet Shopping Agents: Virtual Co-Location and Competition
by Ganesh Iyer & Amit Pazgal

February 2002, Volume 21, Issue 4

455-475 Profile Construction in Experimental Choice Designs for Mixed Logit Models
by Zsolt Sándor & Michel Wedel

August 2002, Volume 21, Issue 4

435-454 The Asymmetric Information Model of State Dependence
by Nickolay V. Moshkin & Ron Shachar

May 2002, Volume 21, Issue 4

412-434 Referral Infomediaries
by Yuxin Chen & Ganesh Iyer & V. Padmanabhan

June 2002, Volume 21, Issue 4

378-397 Positioning of Store Brands
by Serdar Sayman & Stephen J. Hoch & Jagmohan S. Raju
398-411 How Much Does the Market Value an Improvement in a Product Attribute?
by Elie Ofek & V. Srinivasan

2002, Volume 21, Issue 4

369-377 In Search of Data: An Editorial
by Steven M. Shugan
476-477 Focus on Authors
by anonymous

March 2002, Volume 21, Issue 3

347-364 Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales
by Wendy W. Moe & Peter S. Fader

June 2002, Volume 21, Issue 3

331-341 The Variety of an Assortment: An Extension to the Attribute-Based Approach
by Erica van Herpen & Rik Pieters

2002, Volume 21, Issue 3

223-228 Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
by Steven M. Shugan
365-367 Focus on Authors
by anonymous

July 2002, Volume 21, Issue 3

318-330 Multinational Diffusion Models: An Alternative Framework
by V. Kumar & Trichy V. Krishnan

February 2002, Volume 21, Issue 3

294-317 Assessing the Service-Profit Chain
by Wagner A. Kamakura & Vikas Mittal & Fernando de Rosa & José Afonso Mazzon

November 2002, Volume 21, Issue 3

273-293 When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits
by Greg Shaffer & Florian Zettelmeyer

December 2002, Volume 21, Issue 3

229-250 Modeling Consumer Demand for Variety
by Jaehwan Kim & Greg M. Allenby & Peter E. Rossi
251-272 Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty
by Darryl T. Banks & J. Wesley Hutchinson & Robert J. Meyer
342-346 Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”
by Stephen J. Hoch & Eric T. Bradlow & Brian Wansink

November 2002, Volume 21, Issue 2

197-208 Research Note Consumer Addressability and Customized Pricing
by Yuxin Chen & Ganesh Iyer
209-220 The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates
by Albert C. Bemmaor & Janghyuk Lee

2002, Volume 21, Issue 2

1-1 Editorial: Changes in the Review Process
by Steven M. Shugan
221-222 Focus on Authors
by anonymous

August 2002, Volume 21, Issue 2

178-196 Close Encounters of Two Kinds: False Alarms and Dashed Hopes
by Haipeng (Allan) Chen & Akshay R. Rao

February 2002, Volume 21, Issue 2

119-138 Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
by Peter J. Danaher

June 2002, Volume 21, Issue 2

139-159 Pricing Access Services
by Skander Essegaier & Sunil Gupta & Z. John Zhang

July 2002, Volume 21, Issue 2

160-177 Identifying Spatial Segments in International Markets
by Frenkel Ter Hofstede & Michel Wedel & Jan-Benedict E.M. Steenkamp

May 2002, Volume 21, Issue 1

14-31 Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
by Sha Yang & Gerg M. Allenby & Geraldine Fennel

April 2002, Volume 21, Issue 1

54-73 Consistent Assortment Provision and Service Provision in a Retail Environment
by Trichy Krishan & Kitty Koelemeijer & Ram Rao

September 2002, Volume 21, Issue 1

32-53 The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
by Dilip Soman & Amar Cheema

February 2002, Volume 21, Issue 1

97-114 Investigating New Product Diffusion Across Products and Countries
by Debabrata Talukdar & K. Sudhir & Andrew Ainslie

October 2002, Volume 21, Issue 1

74-96 Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence
by Surendra Rajiv & Shantanu Dutta & Sanjay K. Dhar

2002, Volume 21, Issue 1

1-1 Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future
by John R. Hauser & Scott Carr & Barbara Kahn & James Hess & Richard Staelin
1-13 The Mission of Marketing Science
by Steven M. Shugan
115-116 Focus on Authors
by anonymous

December 2001, Volume 20, Issue 4

442-456 Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data
by Pradeep K. Chintagunta

March 2001, Volume 20, Issue 4

405-425 Pizzas: p or Square? Psychophysical Biases in Area Comparisons
by Robert E. Krider & Priya Raghubir & Aradhna Krishna

August 2001, Volume 20, Issue 4

382-404 Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
by Nanda Kumar & Surendra Rajiv & Abel Jeuland

June 2001, Volume 20, Issue 4

426-441 The Spatial Representation of Market Information
by Wayne S. DeSarbo & Alexandru M. Degeratu & Michel Wedel & M. Kim Saxton

2001, Volume 20, Issue 4

1-1 Editorial
by Brian T. Ratchford
331-336 2001: A Marketing Odyssey
by Joel H. Steckel & Ed Brody
337-348 Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
by David B. Montgomery
349-356 Market Measurement and Analysis: The First “Marketing Science” Conference
by Dick R. Wittink
357-359 Founding
by Donald G. Morrison
360-363 Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science
by Frank M. Bass
364-372 The History of the Marketing College Is a Work in Progress
by John D. C. Little
373-381 The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are
by Lewis G. Pringle

October 2001, Volume 20, Issue 3

244-264 Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
by K. Sudhir
284-299 Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables
by Bart J. Bronnenberg & Vijay Mahajan

June 2001, Volume 20, Issue 3

219-243 Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell
by Jinhong Xie & Steven M. Shugan
300-314 Consumer Heterogeneity and Competitive Price-Matching Guarantees
by Yuxin Chen & Chakravarthi Narasimhan & Z. John Zhang

November 2001, Volume 20, Issue 3

315-327 Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand
by Eric T. Anderson & Duncan I. Simester

August 2001, Volume 20, Issue 3

265-283 Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?
by Preyas S. Desai

December 2001, Volume 20, Issue 2

170-193 Designing Optimal Sales Contests: A Theoretical Perspective
by Ajay Kalra & Mengze Shi

September 2001, Volume 20, Issue 2

143-169 Delegating Pricing Decisions
by Pradeep Bhardwaj

March 2001, Volume 20, Issue 2

121-142 Are Sale Signs Less Effective When More Products Have Them?
by Eric T. Anderson & Duncan I. Simester
194-215 Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects
by Shun Yin Lam & Mark Vandenbosch & John Hulland & Michael Pearce

June 2001, Volume 20, Issue 2

99-120 Reward Programs and Tacit Collusion
by Byung-Do Kim & Mengze Shi & Kannan Srinivasan

September 2001, Volume 20, Issue 1

1-22 The Category-Demand Effects of Price Promotions
by Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens