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Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”

Author

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  • Stephen J. Hoch

    (Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

  • Eric T. Bradlow

    (Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

  • Brian Wansink

    (University of Illinois at Urbana-Champaign, Champaign, IL 61820)

Abstract

No abstract available

Suggested Citation

  • Stephen J. Hoch & Eric T. Bradlow & Brian Wansink, 2002. "Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”," Marketing Science, INFORMS, vol. 21(3), pages 342-346, December.
    • Handle: RePEc:inm:ormksc:v:21:y:2002:i:3:p:342-346
    DOI: 10.1287/mksc.21.3.342.141
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    References listed on IDEAS

    as
    1. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. "Constructive Consumer Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 187-217, December.
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