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Market Measurement and Analysis: The First “Marketing Science” Conference

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  • Dick R. Wittink

    (School of Management, Yale University, Box 208200. New Haven, CT 06520-8200)

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Suggested Citation

  • Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.
    • Handle: RePEc:inm:ormksc:v:20:y:2001:i:4:p:349-356
    DOI: 10.1287/mksc.20.4.349.9758
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    References listed on IDEAS

    as
    1. Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
    2. Joseph O. Eastlack, Jr. & Ambar G. Rao, 1986. "Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice," Marketing Science, INFORMS, vol. 5(3), pages 245-259.
    3. Gilles Laurent & G. L. Lilien & B. Pras, 1994. "Research Tradition in Marketing," Post-Print hal-00821717, HAL.
    4. John D. C. Little, 2001. "The History of the Marketing College Is a Work in Progress," Marketing Science, INFORMS, vol. 20(4), pages 364-372.
    5. Bernard Pras & Gilles Laurent & Gary L. Lilien, 1994. "Research Traditions in Marketing," Post-Print halshs-00150675, HAL.
    6. Lewis G. Pringle, 2001. "The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are," Marketing Science, INFORMS, vol. 20(4), pages 373-381.
    7. Joel H. Steckel & Ed Brody, 2001. "2001: A Marketing Odyssey," Marketing Science, INFORMS, vol. 20(4), pages 331-336.
    8. repec:dau:papers:123456789/3445 is not listed on IDEAS
    9. Randolph E. Bucklin & Sunil Gupta, 1999. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives," Marketing Science, INFORMS, vol. 18(3), pages 247-273.
    10. David B. Montgomery, 2001. "Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College," Marketing Science, INFORMS, vol. 20(4), pages 337-348.
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    Cited by:

    1. Guo, Chiquan, 2004. "Marketing research: Cui bono?," Business Horizons, Elsevier, vol. 47(5), pages 33-38.
    2. Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
    3. John D. C. Little, 2001. "The History of the Marketing College Is a Work in Progress," Marketing Science, INFORMS, vol. 20(4), pages 364-372.

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