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Research Tradition in Marketing

Author

Listed:
  • Gilles Laurent

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • G. L. Lilien
  • B. Pras

Abstract

No abstract is available for this item.

Suggested Citation

  • Gilles Laurent & G. L. Lilien & B. Pras, 1994. "Research Tradition in Marketing," Post-Print hal-00821717, HAL.
    • Handle: RePEc:hal:journl:hal-00821717
    as

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    Citations

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    Cited by:

    1. Wilkinson, Ian & Young, Louise, 2002. "Marketing theory in the next millennium: Looking backwards and forwards," Journal of Business Research, Elsevier, vol. 55(2), pages 81-85, February.
    2. Ouyang, Ming & Zhou, Dongsheng & Zhou, Nan, 2002. "Estimating marketing persistence on sales of consumer durables in China," Journal of Business Research, Elsevier, vol. 55(4), pages 337-342, April.
    3. Leeflang, Peter, 2011. "Paving the way for “distinguished marketing”," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 76-88.
    4. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.
    5. Alajoutsijärvi, Kimmo & Eriksson, Päivi & Tikkanen, Henrikki, 2001. "Dominant metaphors in the IMP network discourse: 'the network as a marriage' and 'the network as a business system'," International Business Review, Elsevier, vol. 10(1), pages 91-107, February.
    6. Christophe Van den Bulte & Yogesh V. Joshi, 2007. "New Product Diffusion with Influentials and Imitators," Marketing Science, INFORMS, vol. 26(3), pages 400-421, 05-06.
    7. Christophe Van den Bulte & Stefan Stremersch, 2004. "Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test," Marketing Science, INFORMS, vol. 23(4), pages 530-544, July.
    8. Sebastiano A. Delre & Wander Jager & Marco A. Janssen, 2007. "Diffusion dynamics in small-world networks with heterogeneous consumers," Computational and Mathematical Organization Theory, Springer, vol. 13(2), pages 185-202, June.
    9. Wilkinson, I. F. & Mattsson, L-G & Easton, G., 2000. "International competitiveness and trade promotion policy from a network perspective," Journal of World Business, Elsevier, vol. 35(3), pages 275-299.
    10. Mele, Cristina & Della Corte, Valentina, 2013. "Resource-based view and Service-dominant logic: Similarities, differences and further research," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(4), pages 192-213.
    11. Susanna Slotte–Kock & Nicole Coviello, 2010. "Entrepreneurship Research on Network Processes: A Review and Ways Forward," Entrepreneurship Theory and Practice, , vol. 34(1), pages 31-57, January.
    12. Kusum L. Ailawadi & Praveen K. Kopalle & Scott A. Neslin, 2005. "Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses," Marketing Science, INFORMS, vol. 24(1), pages 12-24, September.
    13. Berend Wierenga & Gerrit H. Van Bruggen & Richard Staelin, 1999. "The Success of Marketing Management Support Systems," Marketing Science, INFORMS, vol. 18(3), pages 196-207.
    14. McLoughlin, Damien & Horan, Conor, 2002. "Markets-as-networks: notes on a unique understanding," Journal of Business Research, Elsevier, vol. 55(7), pages 535-543, July.
    15. Carl F. Mela & Jason Roos & Yiting Deng, 2013. "Invited Paper --A Keyword History of Marketing Science," Marketing Science, INFORMS, vol. 32(1), pages 8-18, September.
    16. Levy, Sidney J., 2005. "The evolution of qualitative research in consumer behavior," Journal of Business Research, Elsevier, vol. 58(3), pages 341-347, March.

    More about this item

    Keywords

    Research Tradition; Marketing;

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