Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters
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DOI: 10.1287/mksc.1030.0042
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References listed on IDEAS
- Goettler, Ronald L & Shachar, Ron, 2001. "Spatial Competition in the Network Television Industry," RAND Journal of Economics, The RAND Corporation, vol. 32(4), pages 624-656, Winter.
- Peter J. Danaher, 2002. "Optimal Pricing of New Subscription Services: Analysis of a Market Experiment," Marketing Science, INFORMS, vol. 21(2), pages 119-138, February.
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Keywords
competition; competitive strategy; entertainment marketing; game theory; market structure; media; product policy;All these keywords.
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