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A multi-stage model of word-of-mouth influence through viral marketing

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Cited by:

  1. Mihaela ABĂLĂESEI, 2014. "Electronic Word Of Mouth: How Much Do We Know?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 135-142, November.
  2. Kim Huynh, 2016. "Factors Affecting the Success of Viral Marketing An Affective ¨C Cognitive- Behavioral Process," Business and Management Research, Business and Management Research, Sciedu Press, vol. 5(1), pages 40-45, March.
  3. Liu, Ran & Ford, John B. & Zhang, Weiyong & Bonnici, Joseph, 2023. "Reappraising the roles of review valence and conflict in online relationships," Journal of Business Research, Elsevier, vol. 167(C).
  4. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
  5. Carlos de las Heras-Pedrosa & Elena Millan-Celis & Patricia P. Iglesias-Sánchez & Carmen Jambrino-Maldonado, 2020. "Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective," Sustainability, MDPI, vol. 12(10), pages 1-27, May.
  6. Ozdemir, Sena & Zhang, ShiJie & Gupta, Suraksha & Bebek, Gaye, 2020. "The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty," Journal of Business Research, Elsevier, vol. 117(C), pages 791-805.
  7. Mukta Srivastava & Sreeram Sivaramakrishnan & Gordhan K. Saini, 2021. "The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study," IIM Kozhikode Society & Management Review, , vol. 10(1), pages 66-81, January.
  8. Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021. "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, vol. 15(1), pages 55-73, January.
  9. Romain Cadario, 2015. "The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic," Marketing Letters, Springer, vol. 26(4), pages 411-422, December.
  10. Yen-Liang Chen & Chia-Ling Chang & An-Qiao Sung, 2021. "Predicting eWOM’s Influence on Purchase Intention Based on Helpfulness, Credibility, Information Quality and Professionalism," Sustainability, MDPI, vol. 13(13), pages 1-19, July.
  11. Tran, Gina A. & Strutton, David, 2020. "Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  12. Muller, Eitan & Peres, Renana, 2019. "The effect of social networks structure on innovation performance: A review and directions for research," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 3-19.
  13. Agha Mohammad Ali Kermani, Mehrdad & Fatemi Ardestani, Seyed Farshad & Aliahmadi, Alireza & Barzinpour, Farnaz, 2017. "A novel game theoretic approach for modeling competitive information diffusion in social networks with heterogeneous nodes," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 466(C), pages 570-582.
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  15. Mira Rakic, Beba Rakic, 2015. "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
  16. Osei-Frimpong, Kofi & McLean, Graeme & Islam, Nazrul & Appiah Otoo, Brigid, 2022. "What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement," Journal of Business Research, Elsevier, vol. 146(C), pages 288-307.
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  19. Gupta, Reetika & Mukherjee, Sourjo & Jayarajah, Kasthuri, 2021. "Role of group cohesiveness in targeted mobile promotions," Journal of Business Research, Elsevier, vol. 127(C), pages 216-227.
  20. Ralf van der Lans & Gerrit van Bruggen & Jehoshua Eliashberg & Berend Wierenga, 2010. "A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth," Marketing Science, INFORMS, vol. 29(2), pages 348-365, 03-04.
  21. Luo, Qiuju & Zhong, Dixi, 2015. "Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites," Tourism Management, Elsevier, vol. 46(C), pages 274-282.
  22. Payal S. Kapoor & K.R. Jayasimha & Ashish Sadh, 2013. "Brand-related, Consumer to Consumer, Communication via Social Media," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 43-59, January.
  23. Adrian Lehr & Marion Büttgen & Silke Bartsch, 2021. "Don’t Jump on the Bandwagon: Negative Effects of Sharewashing," Schmalenbach Journal of Business Research, Springer, vol. 73(1), pages 75-123, March.
  24. Mahmood Jasim Alsamydai, 2016. "The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 136-145, October.
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  26. Kumar, Jeetesh & Konar, Rupam & Balasubramanian, Kandappan, 2020. "The Impact Of Social Media On Consumers’ Purchasing Behaviour In Malaysian Restaurants," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 197-216.
  27. Hayes, Jameson L. & King, Karen Whitehill & Ramirez, Artemio, 2016. "Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 31-45.
  28. Colicev, Anatoli & Kumar, Ashish & O'Connor, Peter, 2019. "Modeling the relationship between firm and user generated content and the stages of the marketing funnel," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 100-116.
  29. Mohammad Taleghani, 2015. "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences 2504126, International Institute of Social and Economic Sciences.
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  32. Eggers, Fabian & Risselada, Hans & Niemand, Thomas & Robledo, Sebastian, 2022. "Referral campaigns for software startups: The impact of network characteristics on product adoption," Journal of Business Research, Elsevier, vol. 145(C), pages 309-324.
  33. Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
  34. Thao Thanh Thi Nguyen & Shurong Tong, 2023. "The impact of user-generated content on intention to select a travel destination," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 443-457, September.
  35. Sarigul, Sercan & Rui, Huaxia, 2014. "Nowcasting Obesity in the U.S. Using Google Search Volume Data," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 166113, Agricultural and Applied Economics Association.
  36. Reetika Gupta & Sourjo Mukherjee & Kasthuri Jayarajah, 2021. "Role of group cohesiveness in targeted mobile promotions," Post-Print hal-03128025, HAL.
  37. Colicev, Anatoli, 2023. "How can non-fungible tokens bring value to brands," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 30-37.
  38. Runyu Chen & Wei Xu, 2017. "The determinants of online customer ratings: a combined domain ontology and topic text analytics approach," Electronic Commerce Research, Springer, vol. 17(1), pages 31-50, March.
  39. Girish Punj, 2013. "Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior," Marketing Letters, Springer, vol. 24(1), pages 97-108, March.
  40. Fereshteh Ghazizadeh Ehsaei, 2012. "Acceptance of Feedbacks in Reputation Systems: The Role of Online Social Interactions," Information Management and Business Review, AMH International, vol. 4(7), pages 391-401.
  41. Salim L Azar & Joana César Machado & Leonor Vacas-de-Carvalho & Ana Mendes, 2016. "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 153-178, March.
  42. Jarosław Jankowski & Magdalena Zioło & Artur Karczmarczyk & Jarosław Wątróbski, 2017. "Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns," Sustainability, MDPI, vol. 10(1), pages 1-12, December.
  43. Olexandr Yemelyanov & Anastasiya Symak & Tetyana Petrushka & Roman Lesyk & Lilia Lesyk, 2018. "Assessment of the Technological Changes Impact on the Sustainability of State Security System of Ukraine," Sustainability, MDPI, vol. 10(4), pages 1-24, April.
  44. Sinan Aral & Dylan Walker, 2014. "Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment," Management Science, INFORMS, vol. 60(6), pages 1352-1370, June.
  45. Lie Ao & Rohit Bansal & Nishita Pruthi & Muhammad Bilawal Khaskheli, 2023. "Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis," Sustainability, MDPI, vol. 15(3), pages 1-15, February.
  46. Huang, Jinsong & Su, Song & Zhou, Liuning & Liu, Xi, 2013. "Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising," Journal of Interactive Marketing, Elsevier, vol. 27(1), pages 36-46.
  47. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
  48. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
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  50. Donthu, Naveen & Reinartz, Werner & Kumar, Satish & Pattnaik, Debidutta, 2021. "A retrospective review of the first 35 years of the International Journal of Research in Marketing," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 232-269.
  51. Ifie, Kemefasu & Simintiras, Antonis C. & Dwivedi, Yogesh & Mavridou, Vasileia, 2018. "How service quality and outcome confidence drive pre-outcome word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 214-221.
  52. Peluso, Alessandro M. & Bonezzi, Andrea & De Angelis, Matteo & Rucker, Derek D., 2017. "Compensatory word of mouth: Advice as a device to restore control," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 499-515.
  53. Xiao Fang & Paul Jen-Hwa Hu & Zhepeng (Lionel) Li & Weiyu Tsai, 2013. "Predicting Adoption Probabilities in Social Networks," Information Systems Research, INFORMS, vol. 24(1), pages 128-145, March.
  54. Deepti Aggrawal & Mohini Agarwal & Rubina Mittal & Adarsh Anand, 2022. "Assessing the impact of negative WOM on diffusion process," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(2), pages 820-827, June.
  55. Ketelaar, Paul E. & Janssen, Loes & Vergeer, Maurice & van Reijmersdal, Eva A. & Crutzen, Rik & van ‘t Riet, Jonathan, 2016. "The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites," Journal of Business Research, Elsevier, vol. 69(7), pages 2603-2613.
  56. Tahmoures Hasangholipour Yasvari & Reza Abachian Ghassemi & Elnaz Rahrovy, 2012. "Influential Factors on Word of Mouth in Service Industries (The case of Iran Airline Company)," International Journal of Learning and Development, Macrothink Institute, vol. 2(5), pages 227-242, October.
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  60. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
  61. Menon, Kalyani & Ranaweera, Chatura, 2018. "Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 154-169.
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