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Sharing travel stories and behavioral outcomes: A case of travel

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  • Lee, Seonjeong Ally
  • Oh, Haemoon

Abstract

The benefits of tourism have been drawing a great deal of attention from tourists, community, and society alike. This study investigates how tourists' story sharing activities influence their post-purchase behavioral process, depending on different communication conditions. Two 2x2 between-subject experiments were conducted with recent travelers in the U.S. Results reveal tourists' post-purchase behavioral processes depend on what, how, and with whom they engage in post-trip story sharing activity. Findings contribute to the literature on purchase-driven happiness, self-enhancement, well-being, and communications by providing evidence on how different communication conditions alter the effects of tourists' story sharing on their post-purchase behavioral outcomes. Findings also suggest that destination marketers should apply strategies to encourage tourists’ story sharing activity.

Suggested Citation

  • Lee, Seonjeong Ally & Oh, Haemoon, 2017. "Sharing travel stories and behavioral outcomes: A case of travel," Tourism Management, Elsevier, vol. 62(C), pages 147-158.
    • Handle: RePEc:eee:touman:v:62:y:2017:i:c:p:147-158
    DOI: 10.1016/j.tourman.2017.04.005
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    References listed on IDEAS

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    Cited by:

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    2. Su, Lujun & Tang, Binli & Nawijn, Jeroen, 2021. "How tourism activity shapes travel experience sharing: Tourist well-being and social context," Annals of Tourism Research, Elsevier, vol. 91(C).
    3. Boto-García, David & Baños-Pino, José Francisco, 2022. "Social influence and bandwagon effects in tourism travel," Annals of Tourism Research, Elsevier, vol. 93(C).
    4. Zhang, Min & Li, Yuzhuo & Gu, Rongjie & Luo, Cheng, 2021. "What type of purchase do you prefer to share on social networking sites: Experiential or material?," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    5. Chen, Feier & Liu, Stephanie Q. & Mattila, Anna S., 2020. "Bragging and humblebragging in online reviews," Annals of Tourism Research, Elsevier, vol. 80(C).

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