Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis
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- Sara Majid & Xin Zhang & Muhammad Bilawal Khaskheli & Feng Hong & Patricia Jie Hung King & Imran Haider Shamsi, 2023. "Eco-Efficiency, Environmental and Sustainable Innovation in Recycling Energy and Their Effect on Business Performance: Evidence from European SMEs," Sustainability, MDPI, vol. 15(12), pages 1-30, June.
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social media influencers; influencer marketing; customer engagement; purchase intention; meta-analysis;All these keywords.
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