Anonymous Social Networks versus Peer Networks in Restaurant Choice
AbstractWe compare the effect of anonymous social network ratings (Yelp.com) and peer group recommendations on restaurant demand. We conduct a two stage choice experiment and combine it with online social network reviews from Yelp.com and find that peers have a stronger impact on restaurant demand than anonymous reviewers.
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Bibliographic InfoPaper provided by Agricultural and Applied Economics Association in its series 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. with number 150467.
Date of creation: 31 May 2013
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Peer Networks; Anonymous Networks; Economic Experiment; Social Dining; Community/Rural/Urban Development; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-06-24 (All new papers)
- NEP-DCM-2013-06-24 (Discrete Choice Models)
- NEP-NET-2013-06-24 (Network Economics)
- NEP-SOC-2013-06-24 (Social Norms & Social Capital)
- NEP-URE-2013-06-24 (Urban & Real Estate Economics)
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