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Anonymous Social Networks versus Peer Networks in Restaurant Choice

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  • Tiwari, Ashutosh
  • Richards, Timothy J.

Abstract

We compare the effect of anonymous social network ratings (Yelp.com) and peer group recommendations on restaurant demand. We conduct a two stage choice experiment and combine it with online social network reviews from Yelp.com and find that peers have a stronger impact on restaurant demand than anonymous reviewers.

Suggested Citation

  • Tiwari, Ashutosh & Richards, Timothy J., 2013. "Anonymous Social Networks versus Peer Networks in Restaurant Choice," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150467, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea13:150467
    DOI: 10.22004/ag.econ.150467
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    Keywords

    Community/Rural/Urban Development; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics;
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