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E-tribalized marketing?: the strategic implications of virtual communities of consumption

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  1. King, Robert Allen & Racherla, Pradeep & Bush, Victoria D., 2014. "What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature," Journal of Interactive Marketing, Elsevier, vol. 28(3), pages 167-183.
  2. Rosenthal, Benjamin & Brito, Eliane P.Z., 2017. "How virtual brand community traces may increase fan engagement in brand pages," Business Horizons, Elsevier, vol. 60(3), pages 375-384.
  3. Sara Hanson & Lan Jiang, 2016. "The low status advantage: the effect of status structure on participation in an online community," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 233-244, August.
  4. Seraj, Mina, 2012. "We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 209-222.
  5. Weijo, Henri & Bean, Jonathan & Rintamäki, Jukka, 2019. "Brand community coping," Journal of Business Research, Elsevier, vol. 94(C), pages 128-136.
  6. Kuo, Ying-Feng & Feng, Lien-Hui, 2013. "Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities," International Journal of Information Management, Elsevier, vol. 33(6), pages 948-962.
  7. Johanna Gummerus & Veronica Liljander & Reija Sihlman, 2017. "Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior," Journal of Business Ethics, Springer, vol. 144(3), pages 449-465, September.
  8. Baum, Daniela & Spann, Martin & Füller, Johann & Thürridl, Carina, 2019. "The impact of social media campaigns on the success of new product introductions," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 289-297.
  9. Claudio Giachetti & Gianluca Marchi & Riccardo Corradini, 2012. "UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life," Working Papers 15, Department of Management, Università Ca' Foscari Venezia.
  10. Pagani, Margherita & Malacarne, Giovanni, 2017. "Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 133-148.
  11. Wiertz, C. & de Ruyter, J.C. & Streukens, A.C.P., 2003. "On the role of normative influences in commercial virtual communities," Research Memorandum 017, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  12. Pyo, Tae-Hyung & Tamrakar, Chanchal & Lee, Jae Young & Choi, Yun Seob, 2023. "Is social capital always “Capital”?: Measuring and leveraging social capital in online user communities for in-group diffusion," Journal of Business Research, Elsevier, vol. 158(C).
  13. Carmela Milano, 2015. "Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior," Working Papers CEB 15-004, ULB -- Universite Libre de Bruxelles.
  14. Ana Babić Rosario & Kristine Valck & Francesca Sotgiu, 2020. "Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 422-448, May.
  15. Divakaran, Pradeep Kumar Ponnamma, 2017. "The netnographic method as early warning: Linking antecedents of pre-release behavior of technology-enabled community to future market trends," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 245-257.
  16. Laurent Arnone & Olivier Colot & Mélanie Croquet & Angy Geerts & Laetitia Pozniak, 2010. "Company Managed Virtual Communities In Global Brand Strategy," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 97-112.
  17. Boyaval, Marine & Herbert, Maud, 2018. "One for all and all for one? The bliss and torment in communal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 412-422.
  18. Wu, Jie & Wu, Zefu & Si, Steven, 2016. "The influences of Internet-based collaboration and intimate interactions in buyer–supplier relationship on product innovation," Journal of Business Research, Elsevier, vol. 69(9), pages 3780-3787.
  19. Lugosi, Peter, 2016. "Socio-technological authentication," Annals of Tourism Research, Elsevier, vol. 58(C), pages 100-113.
  20. Reynolds-Pearson, Alyssa J. & Hyman, Michael R., 2020. "Why consumers’ ‘New power’ will change marketing," Australasian marketing journal, Elsevier, vol. 28(3), pages 14-21.
  21. Bradford, Tonya Williams & Sherry, John F., 2014. "Hyperfiliation and cultural citizenship: African American consumer acculturation," Journal of Business Research, Elsevier, vol. 67(4), pages 418-424.
  22. Chandrasapth, Koblarp & Yannopoulou, Natalia & Schoefer, Klaus & Liu, Martin J., 2022. "A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei," Journal of Business Research, Elsevier, vol. 144(C), pages 1103-1120.
  23. de Vries, Lisette & Gensler, Sonja & Leeflang, Peter S.H., 2012. "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 83-91.
  24. Boon, Edward & Pitt, Leyland & Salehi-Sangari, Esmail, 2015. "Managing information sharing in online communities and marketplaces," Business Horizons, Elsevier, vol. 58(3), pages 347-353.
  25. Lee, Kyungwon & Hakstian, Anne-Marie & Williams, Jerome D., 2021. "Creating a world where anyone can belong anywhere: Consumer equality in the sharing economy," Journal of Business Research, Elsevier, vol. 130(C), pages 221-231.
  26. Meng Zhang & Yang Gao & Minghe Sun & Datian Bi, 2020. "Influential Factors and the Realization Mechanism of Sustainable Information-Sharing in Virtual Communities from a Knowledge Fermenting Perspective," SAGE Open, , vol. 10(4), pages 21582440209, November.
  27. Ezgi Akar & Sona Mardikyan, 2018. "User Roles and Contribution Patterns in Online Communities: A Managerial Perspective," SAGE Open, , vol. 8(3), pages 21582440187, August.
  28. Mardon, Rebecca & Molesworth, Mike & Grigore, Georgiana, 2018. "YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 443-454.
  29. Ziyed Guelmami, 2022. "Reflections on consumer information processing and digital identity in the ontological cyberspace," Working Papers hal-03549500, HAL.
  30. Ying Hua & Shuang (Sara) Ma & Yonggui Wang & Qimeng Wan, 2017. "To reward or develop identification in online brand communities: evidence from emerging markets," Information Technology for Development, Taylor & Francis Journals, vol. 23(3), pages 579-596, July.
  31. Wieczerzycki Marcin, 2016. "The Wisdom of e-crowds: Can Masses Create Value?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 51(1), pages 47-62, September.
  32. TyreeHageman, Jennifer & Kurani, Kenneth S. & Caperello, Nicolette, 2013. "Community and Social Media Use among Early PEV Drivers," Institute of Transportation Studies, Working Paper Series qt02620767, Institute of Transportation Studies, UC Davis.
  33. Gianpaolo Tomaselli & Monia Melia, 2014. "The Role Of Interactive Technologies For Csr Communication," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 8(1), pages 324-340.
  34. Lee, Kwang-Ho & Hyun, Sunghyup Sean, 2015. "A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities: The moderating role of emotional expressivi," Tourism Management, Elsevier, vol. 48(C), pages 426-438.
  35. Zhang Gang & Wang Zongshui & Zhao Hong, 2020. "Relationships Among Perceived Value, Satisfaction, and e-Trust: An e-CRM View of Online Restaurant Consumption," Journal of Systems Science and Information, De Gruyter, vol. 8(5), pages 458-475, October.
  36. Elia, Gianluca & Messeni Petruzzelli, Antonio & Urbinati, Andrea, 2020. "Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
  37. Busca, Laurent & Bertrandias, Laurent, 2020. "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 1-19.
  38. Munar, Ana María & Jacobsen, Jens Kr. Steen, 2014. "Motivations for sharing tourism experiences through social media," Tourism Management, Elsevier, vol. 43(C), pages 46-54.
  39. Pan, Yue & Zhang, Jason Q., 2011. "Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews," Journal of Retailing, Elsevier, vol. 87(4), pages 598-612.
  40. Veloutsou, Cleopatra & Black, Iain, 2020. "Creating and managing participative brand communities: The roles members perform," Journal of Business Research, Elsevier, vol. 117(C), pages 873-885.
  41. Tonya Williams Bradford, 2021. "We can fix this! Donor activism for nonprofit supply generation," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 397-417, March.
  42. Blazevic, Vera & Wiertz, Caroline & Cotte, June & de Ruyter, Ko & Keeling, Debbie Isobel, 2014. "GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 87-100.
  43. Lili Gai & Chunhao Xu & Lou E. Pelton, 2016. "A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(2), pages 181-198, July.
  44. Tony Cooper & Constantino Stavros & Angela R. Dobele, 2019. "The levers of engagement: an exploration of governance in an online brand community," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 240-254, May.
  45. Oleg Curbatov & Maksym Podsolonko, 2012. "' 3D Knowledge Marketing ': une approche tri-dimensionnelle de la co-création avec le consommateur," Post-Print hal-01525397, HAL.
  46. Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014. "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
  47. Clark, Moira K. & Lages, Cristiana Raquel & Hollebeek, Linda D., 2020. "Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm," Journal of Business Research, Elsevier, vol. 121(C), pages 549-556.
  48. Leal, Gabriela Pasinato Alves & Hor-Meyll, Luis Fernando & de Paula Pessôa, Luís Alexandre Grubits, 2014. "Influence of virtual communities in purchasing decisions: The participants' perspective," Journal of Business Research, Elsevier, vol. 67(5), pages 882-890.
  49. Langerak, F. & Verhoef, P.C. & Verlegh, P.W.J. & de Valck, K., 2003. "The Effect of Members' Satisfaction with a Virtual Community on Member Participation," ERIM Report Series Research in Management ERS-2003-004-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  50. Pedeliento, Giuseppe & Andreini, Daniela & Veloutsou, Cleopatra, 2020. "Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities," Journal of Business Research, Elsevier, vol. 119(C), pages 481-494.
  51. Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
  52. Liviu Ciucan-Rusu & Valentina Vasile & Daniel Stefan & Calin-Adrian Comes & Anamari-Beatrice Stefan & Mihai Timus & Anca Oltean & Elena Bunduchi & Maria-Alexandra Popa, 2022. "Consumers Behavior Determinants on Online Local Market Platforms in COVID-19 Pandemic—A Probit Qualitative Analysis," Mathematics, MDPI, vol. 10(22), pages 1-17, November.
  53. Badrinarayanan, Vishag A. & Sierra, Jeremy J. & Martin, Kinnon M., 2015. "A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)," Journal of Business Research, Elsevier, vol. 68(5), pages 1045-1052.
  54. Kuchmaner, Christina A. & Wiggins, Jennifer & Grimm, Pamela E., 2019. "The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 129-143.
  55. Tribe, John & Mkono, Muchazondida, 2017. "Not such smart tourism? The concept of e-lienation," Annals of Tourism Research, Elsevier, vol. 66(C), pages 105-115.
  56. Robert V Kozinets & J Jeffrey InmanEditor & Margaret C CampbellEditor & Amna KirmaniEditor & Linda L PriceEditor, 2019. "Consuming Technocultures: An Extended JCR Curation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(3), pages 620-627.
  57. Ranfagni, Silvia & Crawford Camiciottoli, Belinda & Faraoni, Monica, 2016. "How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 70-85.
  58. Andrzej Sznajder, 2013. "Wpływ mobilnej technologii informacyjnej na działalność marketingową przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 7-8, pages 37-61.
  59. Gaurav Khatwani & Gopal Das, 2016. "Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique: demographics as moderators," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 28-49.
  60. Sedki Karoui & Romdhane Khemkhem, 2016. "To more understanding the "Halal" market and the Islamic Consumer-Factors affecting the Islamic Purchasing Behavior," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(8), pages 65-99, August.
  61. Bee-Lia Chua & Shahrim Karim & Sanghyeop Lee & Heesup Han, 2020. "Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-Out Occasions," IJERPH, MDPI, vol. 17(17), pages 1-23, August.
  62. Wieczerzycki Marcin, 2021. "Power asymmetry and value creation in B2C relationship networks," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 57(2), pages 161-176, June.
  63. Kulkarni, Kalpak K. & Kalro, Arti D. & Sharma, Dinesh & Sharma, Piyush, 2020. "A typology of viral ad sharers using sentiment analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  64. Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel, 2010. "Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities," International Journal of Information Management, Elsevier, vol. 30(4), pages 357-367.
  65. Paolo Calvosa, 2012. "L?impatto di internet nel settore dei giochi pubblici in Italia e i modelli di business degli operatori on line: il caso Microgame," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2012(3), pages 379-402.
  66. Caitlin McLaughlin & Kai Haverila & Matti Haverila, 2022. "Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 190-207, March.
  67. Carlos Alós-Ferrer & Georg Kirchsteiger, 2003. "Does Learning Lead to Coordination in Market Clearing Institutions?," Vienna Economics Papers vie0319, University of Vienna, Department of Economics.
  68. Raïes, Karine & Mühlbacher, Hans & Gavard-Perret, Marie-Laure, 2015. "Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty," Journal of Business Research, Elsevier, vol. 68(12), pages 2634-2644.
  69. Yue Huang & Lu Suo, 2021. "The Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment," International Business Research, Canadian Center of Science and Education, vol. 14(8), pages 1-1, August.
  70. Margurite Hook & Stacey Baxter & Alicia Kulczynski, 2018. "Antecedents and consequences of participation in brand communities: a literature review," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 277-292, July.
  71. Puneet Manchanda & Grant Packard & Adithya Pattabhiramaiah, 2015. "Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community," Marketing Science, INFORMS, vol. 34(3), pages 367-387, May.
  72. Namho Chung & Inessa Tyan & Hee Chung Chung, 2017. "Social Support and Commitment within Social Networking Site in Tourism Experience," Sustainability, MDPI, vol. 9(11), pages 1-23, November.
  73. Kumar, Jitender & Nayak, Jogendra Kumar, 2018. "Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 64-73.
  74. Fuller, Johann & Jawecki, Gregor & Muhlbacher, Hans, 2007. "Innovation creation by online basketball communities," Journal of Business Research, Elsevier, vol. 60(1), pages 60-71, January.
  75. Chandna, Vallari & Salimath, Manjula S., 2020. "When technology shapes community in the Cultural and Craft Industries: Understanding virtual entrepreneurship in online ecosystems," Technovation, Elsevier, vol. 92.
  76. Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli, 2021. "Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience," Italian Journal of Marketing, Springer, vol. 2021(4), pages 305-330, December.
  77. Lim, Heejin & Kumar, Archana, 2019. "Variations in consumers’ use of brand online social networking: A uses and gratifications approach," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 450-457.
  78. Divakaran, Pradeep Kumar Ponnamma & Palmer, Adrian & Søndergaard, Helle Alsted & Matkovskyy, Roman, 2017. "Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 12-28.
  79. Labrecque, Lauren I. & vor dem Esche, Jonas & Mathwick, Charla & Novak, Thomas P. & Hofacker, Charles F., 2013. "Consumer Power: Evolution in the Digital Age," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 257-269.
  80. Wu, Mao-Ying & Pearce, Philip L., 2014. "Chinese recreational vehicle users in Australia: A netnographic study of tourist motivation," Tourism Management, Elsevier, vol. 43(C), pages 22-35.
  81. Huan Chen & Ye Wang, 2017. "Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 562-574, November.
  82. Li Jie & Xue Wenyi & Yang Fang & Li Yakun, 2017. "An Integrated Research Framework for Effect of EWOM," Journal of Systems Science and Information, De Gruyter, vol. 5(4), pages 343-355, August.
  83. Dayal Saraswat, Kinshuk, 2021. "E-Commerce in Asia: A Study of Its Economic Impact on the Region," MPRA Paper 116837, University Library of Munich, Germany.
  84. Qu, Hailin & Lee, Haeyoung, 2011. "Travelers’ social identification and membership behaviors in online travel community," Tourism Management, Elsevier, vol. 32(6), pages 1262-1270.
  85. Bianca MITU & Diego Oswaldo Camacho VEGA, 2014. "Consumer's Participation on Brand Pages on Facebook," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 2(4), pages 87-106, April.
  86. Alejandro García-Jurado & José Javier Pérez-Barea & Francisco Fernández-Navarro, 2021. "Towards Digital Sustainability: Profiles of Millennial Reviewers, Reputation Scores and Intrinsic Motivation Matter," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
  87. Chan, Kimmy Wa & Li, Stella Yiyan, 2010. "Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1033-1040, September.
  88. de Almeida, Stefânia Ordovás & Scaraboto, Daiane & dos Santos Fleck, João Pedro & Dalmoro, Marlon, 2018. "Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 29-42.
  89. Zhicong Chen & Xiang Meng & Cheng-Jun Wang, 2023. "The dark web privacy dilemma: linguistic diversity, talkativeness, and user engagement on the cryptomarket forums," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
  90. Shampy Kamboj & Zillur Rahman, 2016. "The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 679-700, November.
  91. Ziyed Guelmami & François Nicolle, 2018. "Reflections on digital identity in the ontological cyberspace," Post-Print hal-03549495, HAL.
  92. Alexandra Rese & Lars Görmar & Alena Herbig, 2022. "Social networks in coworking spaces and individual coworker’s creativity," Review of Managerial Science, Springer, vol. 16(2), pages 391-428, February.
  93. Martina Bosone & Francesca Nocca, 2022. "Human Circular Tourism as the Tourism of Tomorrow: The Role of Travellers in Achieving a More Sustainable and Circular Tourism," Sustainability, MDPI, vol. 14(19), pages 1-35, September.
  94. Payne, Adrian & Storbacka, Kaj & Frow, Pennie & Knox, Simon, 2009. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research, Elsevier, vol. 62(3), pages 379-389, March.
  95. Orelj, Ana & Torfason, Magnus Thor, 2022. "They didn't ask: Online innovation communities as a latent dynamic capability," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
  96. Verhoef, Peter C. & Lemon, Katherine N. & Parasuraman, A. & Roggeveen, Anne & Tsiros, Michael & Schlesinger, Leonard A., 2009. "Customer Experience Creation: Determinants, Dynamics and Management Strategies," Journal of Retailing, Elsevier, vol. 85(1), pages 31-41.
  97. Njål Sivertstøl, 2018. "Why Help Others? A Study of Consumers’ Participation in Online Communities for Customer Support," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1442-1476, December.
  98. Nelson, Michelle R. & Otnes, Cele C., 2005. "Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards," Journal of Business Research, Elsevier, vol. 58(1), pages 89-95, January.
  99. Sara Hanson & Lan Jiang & Darren Dahl, 2019. "Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 349-367, March.
  100. Sanam Akhavannasab & Danilo C. Dantas & Sylvain Senecal, 2018. "Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 214-227, December.
  101. Bradford, Tonya Williams & Grier, Sonya A. & Henderson, Geraldine Rosa, 2017. "Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment," Journal of Interactive Marketing, Elsevier, vol. 40(C), pages 9-23.
  102. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
  103. Mina Ameri & Elisabeth Honka & Ying Xie, 2019. "Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network," Marketing Science, INFORMS, vol. 38(4), pages 567-583, July.
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