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Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards

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  • Nelson, Michelle R.
  • Otnes, Cele C.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-46WVR39-7/2/7b70a0f9ef746c19ef62ea48c7d321cd
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 58 (2005)
    Issue (Month): 1 (January)
    Pages: 89-95

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    Handle: RePEc:eee:jbrese:v:58:y:2005:i:1:p:89-95

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. " Brand Community," Journal of Consumer Research, University of Chicago Press, vol. 27(4), pages 412-32, March.
    2. Kozinets, Robert V., 1999. "E-tribalized marketing?: the strategic implications of virtual communities of consumption," European Management Journal, Elsevier, vol. 17(3), pages 252-264, June.
    3. Otnes, Cele & Lowrey, Tina M & Shrum, L J, 1997. " Toward an Understanding of Consumer Ambivalence," Journal of Consumer Research, University of Chicago Press, vol. 24(1), pages 80-93, June.
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    Cited by:
    1. Karanika, Katerina & Hogg, Margaret K., 2013. "Trajectories across the lifespan of possession-self relationships," Journal of Business Research, Elsevier, vol. 66(7), pages 910-916.
    2. Fuller, Johann & Jawecki, Gregor & Muhlbacher, Hans, 2007. "Innovation creation by online basketball communities," Journal of Business Research, Elsevier, vol. 60(1), pages 60-71, January.
    3. Chan, Kimmy Wa & Li, Stella Yiyan, 2010. "Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1033-1040, September.
    4. Braunsberger, Karin & Buckler, Brian, 2011. "What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott," Journal of Business Research, Elsevier, vol. 64(1), pages 96-102, January.
    5. Ulun Akturan, 2009. "A Review Of Cyber Ethnographic Research: A Research Technique To Analyze Virtual Consumer Communities," Bogazici Journal of Economics and Administrative Sciences, Bogazici University, Department of Economics, vol. 23(1+2), pages 1-18.
    6. Fong, John & Burton, Suzan, 2008. "A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects," Journal of Business Research, Elsevier, vol. 61(3), pages 233-242, March.
    7. Cross, Samantha N.N. & Gilly, Mary C., 2014. "Consumption compromises: Negotiation and unification within contemporary families," Journal of Business Research, Elsevier, vol. 67(4), pages 449-456.
    8. BĂ©atrice Parguel & Renaud Lunardo & Jean-Charles Chebat, 2010. "When activism may prove counterproductive: An exploratory study of anti-brand spoof advertising effects in the tobacco industry," Post-Print halshs-00636238, HAL.

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