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The Role Of Interactive Technologies For Csr Communication

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  • Gianpaolo Tomaselli
  • Monia Melia

Abstract

This work aims to investigate the roles of new interactive technologies to communicate Corporate Social Responsibility (CSR). We adopt the case study method and examine three companies that have successfully approached and developed CSR communication campaigns during the last few years. The study shows how companies use interactive technologies, website and traditional communication channels in integrative ways. Interactive technologies allow more interaction, dialogue and experience sharing. It stresses the contribution of web and social media in making CSR issues more pervasive, appealing and interactive.

Suggested Citation

  • Gianpaolo Tomaselli & Monia Melia, 2014. "The Role Of Interactive Technologies For Csr Communication," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 8(1), pages 324-340.
    • Handle: RePEc:isp:journl:v:8:y:2014:i:1:p:324-340
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    Cited by:

    1. Fabio Caputo & Simone Pizzi, 2021. "Ethical Firms and Web Reporting: Empirical Evidence about the Voluntary Adoption of the Italian “Legality Rating”," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 1-36, July.

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    More about this item

    Keywords

    corporate social responsibility; communication; interactive technologies;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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