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An Integrated Research Framework for Effect of EWOM

Author

Listed:
  • Li Jie
  • Xue Wenyi
  • Yang Fang
  • Li Yakun

    (School of Economics and Management, Hebei University of Technology, Tianjin, 300400, China)

Abstract

With the development of the electronic commerce, the electronic word-of-mouth (eWOM) has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the past decade. In this paper, a research review is conducted and an integrated framework is proposed on the effect of eWOM. The effect of eWOM are influenced by its characteristics, communicators, and other factors. The characteristics of eWOM include the source, the volume and the valence. The communicators of eWOM refer to the sender, the receiver and the relationship between them. In addition, dispersion and consistency, persistence and observability, anonymity and deception, and community engagement are related factors for the effect of eWOM.

Suggested Citation

  • Li Jie & Xue Wenyi & Yang Fang & Li Yakun, 2017. "An Integrated Research Framework for Effect of EWOM," Journal of Systems Science and Information, De Gruyter, vol. 5(4), pages 343-355, August.
    • Handle: RePEc:bpj:jossai:v:5:y:2017:i:4:p:343-355:n:5
    DOI: 10.21078/JSSI-2017-343-13
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    References listed on IDEAS

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    1. Li Jie & Lan Qiaoling & Liu Lu & Yang Fang, 2018. "Integrated Online Consumer Preference Mining for Product Improvement with Online Reviews," Journal of Systems Science and Information, De Gruyter, vol. 7(1), pages 17-36, March.

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