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Wettbewerbsvorteile aufgrund des Vornamens? Feldexperimente auf dem Beziehungs-, Nachhilfe- und Wohnungsmarkt

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  • Lütkenhöner, Laura
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    Abstract

    Lütkenhöner (2011) konzipierte Feldexperimente, mit denen untersucht wurde, ob Vornamen den Erfolg von Marktteilnehmern beeinflussen. Dabei wurden für 12 fiktive Personen Kleinanzeigen auf dem Beziehungs-, Nachhilfe- und Wohnungsmarkt geschaltet. Bei der ersten Auswertung von 2011 wurde ausschließlich die Anzahl der Interessenten betrachtet, die sich auf die Inserate der fiktiven Personen gemeldet hatten. Diese Auswertung wird im vorliegenden Beitrag um weitere Ergebnisse ergänzt. Berechnungen von binären logistischen Regressionen ergeben, dass bei Personen mit negativ besetzten deutschen Vornamen die Wahrscheinlichkeit, Antwort auf ein Beziehungsinserat zu erhalten, signifikant geringer ist als bei Personen mit positiv besetzten deutschen Vornamen. Darüber hinaus zeigt sich, dass Inserenten von Beziehungsannoncen mit einer signifikant höheren Wahrscheinlichkeit kontaktiert werden, wenn sie bezüglich ihrer Nationalität Gemeinsamkeiten mit dem Leser des Inserats aufweisen. -- Lütkenhöner (2011) designed an experiment analysing whether or not market success is affected by one's forename. To that end twelve fictional market participants were created. For each of them classified ads were placed in (real) magazines, pretending (1) to be looking for a relationship, (2) to offer private lessons, and (3) to be looking for an apartment. When analysing the results of the experiment for the first time, the author exclusively focussed on quantities and counted the number of persons who contacted the fictive persons. The present discussion paper adds further results. Calculations of binary logistic regressions reveal that persons bearing less attractive German forenames are significantly less likely to receive answers to their relationship ads than persons with attractive German forenames. Moreover, in the relationship market the fictive person's odds of being contacted are significantly higher if he or she and the reader have related nationalities.

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    Bibliographic Info

    Paper provided by University of Münster, Institute for Organisational Economics in its series Discussion Papers of the Institute for Organisational Economics with number 12/2012.

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    Date of creation: 2012
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    Handle: RePEc:zbw:umiodp:122012

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    1. Kaas, Leo & Manger, Christian, 2010. "Ethnic Discrimination in Germany's Labour Market: A Field Experiment," IZA Discussion Papers 4741, Institute for the Study of Labor (IZA).
    2. Carlsson, Magnus & Rooth, Dan-Olof, 2007. "Evidence of ethnic discrimination in the Swedish labor market using experimental data," Labour Economics, Elsevier, vol. 14(4), pages 716-729, August.
    3. Marianne Bertrand & Sendhil Mullainathan, 2004. "Are Emily and Greg More Employable Than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination," American Economic Review, American Economic Association, vol. 94(4), pages 991-1013, September.
    4. Gerhard Sichelstiel & Fritz Söllner, 2004. ""Gleich und gleich gesellt sich gern"-ökonomische Ansätze zur Partnerwahl," Perspektiven der Wirtschaftspolitik, Verein für Socialpolitik, vol. 5(3), pages 249-270, 08.
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