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Non-trading behaviour in choice experiments

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  • Ahlheim, Michael
  • Neidhardt, Jan

Abstract

This paper addresses a methodological problem of choice experiments, namely the problem that respondents sometimes avoid the intellectual effort of thoroughly considering the trade-offs between different alternatives that are the essence of every choice experiment, and tick instead the next best alternative without the necessary deliberation. This kind of behaviour which is called "nontrading" in the respective literature calls into question the validity of choice experiments. In this paper, which is based on an online choice experiment concerned with consumer's tastes for table grapes with 1,000 participants, we suggest possibilities to identify potential non-traders not only by their answering behaviour but also by some general characteristics we found to be typical of this kind of respondent.

Suggested Citation

  • Ahlheim, Michael & Neidhardt, Jan, 2016. "Non-trading behaviour in choice experiments," Hohenheim Discussion Papers in Business, Economics and Social Sciences 01-2016, University of Hohenheim, Faculty of Business, Economics and Social Sciences.
    • Handle: RePEc:zbw:hohdps:012016
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    References listed on IDEAS

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    Keywords

    Non-Trading Behaviour; Discrete Choice Experiment; Table Grapes;
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