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Searching for the Sunk Cost Fallacy Author info | Abstract | Publisher info | Download info | Related research | Statistics Daniel Friedman (University of California, Santa Cruz)
Kai Pommerenke (University of California, Santa Cruz)
Rajan Lukose (HP Labs)
Garret Milam (University of California, Santa Cruz)
Bernardo A. Huberman (HP Labs)
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We seek to isolate in the laboratory factors that encourage and discourage the sunk cost fallacy. Subjects play a computer game in which they decide whether to keep digging for treasure on an island or to sink a cost (which will turn out to be either high or low) to move to another island. The research hypothesis is that subjects will stay longer on islands that were more costly to find. Nine treatment variables are considered, e.g. alternative visual displays, whether the treasure value of an island is shown on arrival or discovered by trial and error, and alternative parameters for sunk costs. The data reveal a surprisingly small and erratic sunk cost effect that is generally insensitive to the proposed psychological drivers.
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Paper provided by EconWPA in its series Experimental with number
0407008.
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Length: 30 pages
Date of creation: 29 Jul 2004Date of revision:
Handle: RePEc:wpa:wuwpex:0407008Note: Type of Document - pdf; pages: 30Contact details of provider: Web page: http://129.3.20.41
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Keywords: sunk cost fallacy ; experimental economics ; Other versions of this item:
Find related papers by JEL classification: C9 - Mathematical and Quantitative Methods - - Design of Experiments
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Other versions: Nava Ashraf & James Berry & Jesse M. Shapiro, 2007.
"Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia ,"
NBER Working Papers
13247, National Bureau of Economic Research, Inc.
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