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Do Social Norms Matter to Energy Saving Behavior? Endogenous Social and Correlated Effects

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  • Toshi H. Arimura
  • Hajime Katayama
  • Mari Sakudo

Abstract

Social norms have received growing attention as a potential driver for pro-environmental behavior, partly due to ample evidence based on survey data. Using data from a Japanese household survey on energy saving behavior, we estimate a structural model of social interactions that account for methodological issues inherent in survey data, namely: simultaneity, common shocks and nonrandom group selection. We find that the influence of social norms on energy saving behavior is small or insignificant, while estimates from standard methods in the literature are found to be large and highly significant. Our results suggest that evidence in previous survey-based studies may reflect correlation in unobserved characteristics between members in a group, not the influence of social norms.

Suggested Citation

  • Toshi H. Arimura & Hajime Katayama & Mari Sakudo, 2014. "Do Social Norms Matter to Energy Saving Behavior? Endogenous Social and Correlated Effects," Working Papers e076, Tokyo Center for Economic Research.
    • Handle: RePEc:tcr:wpaper:e76
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    References listed on IDEAS

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    Cited by:

    1. Kayo Murakami & Hideki Shimada & Yoshiaki Ushifusa & Takanori Ida, 2022. "Heterogeneous Treatment Effects Of Nudge And Rebate: Causal Machine Learning In A Field Experiment On Electricity Conservation," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 63(4), pages 1779-1803, November.
    2. Daniel Engler & Gunnar Gutsche & Amantia Simixhiu & Andreas Ziegler, 2022. "Social norms and individual climate protection activities: A framed field experiment for Germany," MAGKS Papers on Economics 202230, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    3. Blankenberg, Ann-Kathrin & Alhusen, Harm, 2019. "On the determinants of pro-environmental behavior: A literature review and guide for the empirical economist," University of Göttingen Working Papers in Economics 350, University of Goettingen, Department of Economics, revised 2019.
    4. Toshi H. Arimura & Elke D. Groh & Miwa Nakai & Andreas Ziegler, 2022. "The causal effect of private and organizational climate-related identity on climate protection activities: Evidence from a framed field experiment in Japan," MAGKS Papers on Economics 202229, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    5. Shaun Larcom & Luca A. Panzone & Timothy Swanson, 2017. "Follow-the-leader? Measuring the internalisation of law," CIES Research Paper series 50-2017, Centre for International Environmental Studies, The Graduate Institute.
    6. Engler, Daniel & Ziegler, Andreas & Gutsche, Gunnar & Simixhiu, Amantia, 2023. "Social Norms and Individual Climate Protection Activities: A Framed Field Experiment for Germany," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage" 277662, Verein für Socialpolitik / German Economic Association.
    7. Ryo Takahashi, 2022. "Gender differences in tolerance for women's opinions and the role of social norms," Working Papers 2123, Waseda University, Faculty of Political Science and Economics.
    8. Shin Kinoshita, 2017. "Japanese Households Energy Saving Behaviors Toward Social Risks by Conjoint Analysis," International Journal of Energy Economics and Policy, Econjournals, vol. 7(6), pages 78-84.

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