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The Feel-good Effect at Mega Sports Events. Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006

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Author Info
Wolfgang Maennig () (University of Hamburg)
Marcel Porsche () (University of Hamburg)

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Abstract

One of the most important social effects of the 2006 football World Cup was the feel-good effect. The present contribution is one of the first to deal with the development of a general theory for the management of feel-good effects and systematically analyses the influencing factors taking the 2006 World Cup as an example. Of importance are suitable basic organizational and infrastructure conditions in the realms of security, transport, and ecology. The media activities of public and private sponsors should break away from the traditional narrow focus and classic brand sponsoring in favor of a more socially responsible sponsoring. Sporting success of the home team is important, which may be due in equal measures to the style of play of the team and its demeanor. The creation of generally accessible participation opportunities through free TV in the host country and the setting up of fan festivals can counteract any frustration that might arise from the allocation of ad-mission tickets. Any targeted manipulation of the weather may be considered with due regard to possible ecological implications.

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File URL: http://www.holycross.edu/departments/economics/RePEc/spe/MaennigPorsche_FeelGoodEffect.pdf
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Publisher Info
Paper provided by International Association of Sports Economists in its series Working Papers with number 0817.

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Length: 29 pages
Date of creation: Aug 2008
Date of revision:
Handle: RePEc:spe:wpaper:0817

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Related research
Keywords: Feel-good Effect; Sports Economics; World Cup; Mega-Events; Image Effects; Public Viewing;

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Find related papers by JEL classification:
H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism
M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Stefan Szymanski, 2002. "The Economic Impact of the World Cup," World Economics, World Economics, Economic & Financial Publishing, PO Box 69, Henley-on-Thames, Oxfordshire, United Kingdom, RG9 1GB, vol. 3(1), pages 169-177, January. [Downloadable!]
  2. Robert Baade & Victor Matheson, 2000. "Bidding for the Olympics: Fools Gold?," IASE Conference Papers 0007, International Association of Sports Economists. [Downloadable!]
  3. Arne Feddersen & Wolfgang Maennig, 2008. "Arenas vs. Multifunctional Stadia – Which Do Spectators Prefer?," Working Papers 0815, International Association of Sports Economists. [Downloadable!]
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  4. BK. Johnson & JC. Whitehead, 2000. "Value of public goods from sports stadiums: the CVM approach," Contemporary Economic Policy, Western Economic Association International, vol. 18(1), pages 48-58, 01. [Downloadable!] (restricted)
  5. Malte Heyne & Wolfgang Maennig & Bernd Süssmuth, 2007. "Mega-sporting Events as Experience Goods," Working Papers 0706, International Association of Sports Economists. [Downloadable!]
    Other versions:
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