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Welfare Enhancing Mergers under Product Differentiation

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Author Info
Tina Kao & Flavio Menezes () (School of Economics, The University of Queensland)

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Abstract

We follow the duopoly framework with differentiated products as in Singh and Vives (1984) and Zanchettin (2006) and examine the welfare effects of a merger between two asymmetric firms. We find that for quantity competition, the merger increases total welfare if the cost asymmetry falls into a specific range. Furthermore, this parameter range widens if the products are closer substitutes. On the other hand, mergers are never welfare enhancing in this setting when firms compete in prices.

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Paper provided by School of Economics, University of Queensland, Australia in its series Discussion Papers Series with number 350.

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Date of creation: 2007
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Handle: RePEc:qld:uq2004:350

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  1. Nirvikar Singh & Xavier Vives, 1984. "Price and Quantity Competition in a Differentiated Duopoly," RAND Journal of Economics, The RAND Corporation, vol. 15(4), pages 546-554, Winter. [Downloadable!] (restricted)
  2. Piercarlo Zanchettin, 2006. "Differentiated Duopoly with Asymmetric Costs," Journal of Economics & Management Strategy, Blackwell Publishing, vol. 15(4), pages 999-1015, December. [Downloadable!] (restricted)
  3. Farrell, Joseph & Shapiro, Carl, 1990. "Horizontal Mergers: An Equilibrium Analysis," American Economic Review, American Economic Association, vol. 80(1), pages 107-26, March. [Downloadable!] (restricted)
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This page was last updated on 2008-10-31.

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