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The influence of information sources on inter- and intra-firm diffusion: evidence from UK farming

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  • Waters, James
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    Abstract

    We study the effect of different information sources on diffusion between and within companies. Our model of economically optimising farmers replicates results from dual process persuasion theory, and predicts that inter-firm diffusion will be primarily affected by reliable, easily accessible information while intra-firm diffusion will be influenced by technical information. The results are tested on UK farming data. Consistent with our model, information from agents, suppliers, farmers, and agricultural magazines influences inter-firm adoption, from buyers influences intra-firm adoption, and from crop consultants, academics, government, and an industry body influences both.

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    File URL: http://mpra.ub.uni-muenchen.de/50955/
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    Bibliographic Info

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 50955.

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    Date of creation: 25 Oct 2013
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    Handle: RePEc:pra:mprapa:50955

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    Related research

    Keywords: Innovation; Intra-firm diffusion; Information acquisition; Organic farming; Dual process persuasion theory;

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