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Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources

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  • Gloy, Brent A.
  • Akridge, Jay T.
  • Whipker, Linda D.

Abstract

The usefulness of several information sources is examined for U.S. farms with sales in excess of $100,000. The results indicate that crop/livestock-specific magazines and general farm magazines are the most useful information sources. Analyses indicate that the types and number of different commodities that the farm produced, as well as Internet use, are the most consistent predictors of attitudes toward various information sources. However, characteristics that explain attitudes toward different information sources vary substantially across the information sources considered.

Suggested Citation

  • Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-16.
    • Handle: RePEc:ags:ifaamr:34275
    DOI: 10.22004/ag.econ.34275
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    References listed on IDEAS

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    1. Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Market For Agricultural Inputs," 1999 Annual meeting, August 8-11, Nashville, TN 21592, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Stephen A. Ford & Emerson M. Babb, 1989. "Farmer sources and uses of information," Agribusiness, John Wiley & Sons, Ltd., vol. 5(5), pages 465-476.
    3. Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Marketplace For Agricultural Inputs," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 2(2), pages 1-19.
    4. John Foltz & Kent Lanclos & Joseph Guenthner & Larry Makus & William Sanchez, 1996. "The market for information and consultants in Idaho agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 569-581.
    5. Gerald F. Ortmann & George F. Patrick & Wesley N. Musser & D. Howard Doster, 1993. "Use of private consultants and other sources of information by large cornbelt farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(4), pages 391-402.
    6. Kool, Maarten, 1994. "Vendor Loyalty of Farmers: Characterisation, Description and Analysis," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 21(2), pages 287-307.
    7. Maarten Kool & Matthew T. G. Meulenberg & Douwe-Frits Broens, 1997. "Extensiveness of farmers' buying processes," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 301-318.
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    2. Unay Gailhard, Ilkay & Bavorova, Miroslava & Pirscher, Frauke, 2012. "The Influence of Communication Frequency with Social Network Actors on the Continuous Innovation Adoption: Organic Farmers in Germany," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135786, European Association of Agricultural Economists.
    3. Unay Gailhard, ilkay & Bavorova, Miroslava, 2014. "Innovation at Rural Enterprises: Results from a Survey of German Organic and Conventional Farmers," MPRA Paper 58331, University Library of Munich, Germany.
    4. Florian Diekmann & Cäzilia Loibl & Marvin T. Batte, 2009. "The Economics of Agricultural Information: Factors Affecting Commercial Farmers’ Information Strategies in Ohio," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(4), pages 853-872.
    5. Sarah P. Church & Belyna Bentlage & Roberta Weiner & Nicholas Babin & Brian R. Bulla & Katelyn Fagan & Tonya Haigh & J. Stuart Carlton & Linda S. Prokopy, 2020. "National print media vs. agricultural trade publications: communicating the 2012 Midwestern US drought," Climatic Change, Springer, vol. 161(1), pages 43-63, July.
    6. Etumnu, Chinonso & Gray, Allan W., 2020. "A Clustering Approach to Understanding Farmers’ Success Strategies," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 52(3), pages 335-351, August.
    7. Schwering, Dorothee Schulze & Hollenbeck, Anna & Krone, Saskia & Spiller, Achim & Lemken, Dominic, 2022. "Crop protection market segmentation: relationship between buyer segments and the use of digital sales channels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(4), September.
    8. Jaworski Jacek & Sokołowska Katarzyna & Kondraszuk Tomasz, 2017. "Sources of Strategic Information in Farm Management in Poland. Study Results," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 25(1), pages 98-120, March.
    9. Caroline Brock & Douglas Jackson-Smith & Steven Culman & Douglas Doohan & Catherine Herms, 2021. "Soil balancing within organic farming: negotiating meanings and boundaries in an alternative agricultural community of practice," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(2), pages 449-465, June.
    10. Veronika Villnow & Meike Rombach & Vera Bitsch, 2019. "Examining German Media Coverage of the Re-Evaluation of Glyphosate," Sustainability, MDPI, vol. 11(7), pages 1-16, March.
    11. Waters, James, 2013. "The influence of information sources on inter- and intra-firm diffusion: evidence from UK farming," MPRA Paper 50955, University Library of Munich, Germany.
    12. Murage, Alice W. & Amudavi, David Mulama & Obare, Gideon A. & Chianu, Jonas & Khan, Zeyaur R., 2010. "Determining smallholder farmers’ preferences for Push-Pull technology dissemination pathways in western Kenya," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95918, African Association of Agricultural Economists (AAAE).
    13. Li, Kai & Li, Qi, 2022. "Social embeddedness and agricultural technology diffusion from the perspective of scale differentiation – a case study from China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 26(1), August.
    14. Taragola, Nicole & Van Huylenbroeck, Guido & Van Lierde, Dirk, 2002. "Use of Information, Product Innovation and Financial Performance on Belgian Glasshouse Holdings," 13th Congress, Wageningen, The Netherlands, July 7-12, 2002 6991, International Farm Management Association.

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