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Psychologiczne skutki aktywacji idei pieniędzy a obdarowywanie bliskich
[The psychological consequences of mere exposure to money and gift-giving]

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  • Gasiorowska, Agata

Abstract

The aim of this paper was to verify if reminders of money influence the tendency to spend one’s resources on kin and friends. Previous research on the mere exposure to money concentrated only on behaviors directed at anonymous partners. However, in such situation the reciprocity rule is of less importance than when behavior is directed at known partners, especially close friends and relatives. This paper presents three experiments showing that subtle reminders of money decrease the declared value of birthday gift or best friend (study 1 and 3) as well as value Christmas gifts (Study 2). Moreover, counting coins instead of candies increased the expectation demands for the value of birthday present got from the very best friend (Study 3). To conclude, the symbolic power of money is very strong, as it decreases the propensity to share own resource with friends and relatives, even if it means behaving against social rules regulating such situation. Money bolsters concentration on own goals, motivates to keep resources that are inevitable to reach those goals, and changes the perception of social world from community mode to market-pricing mode.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 48170.

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Date of creation: Oct 2012
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Handle: RePEc:pra:mprapa:48170

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Related research

Keywords: money; priming; prosociality; gifts;

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References

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  1. Jochim Hansen & Florian Kutzner & Michaela W�nke, 2013. "Money and Thinking: Reminders of Money Trigger Abstract Construal and Shape Consumer Judgments," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 39(6), pages 1154 - 1166.
  2. Franzen, Axel & Pointner, Sonja, 2012. "Anonymity in the dictator game revisited," Journal of Economic Behavior & Organization, Elsevier, Elsevier, vol. 81(1), pages 74-81.
  3. James Andreoni & Lise Vesterlund, 2001. "Which Is The Fair Sex? Gender Differences In Altruism," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 116(1), pages 293-312, February.
  4. Fehr, Ernst & Schmidt, Klaus M., . "A theory of fairness, competition, and cooperation," Chapters in Economics, University of Munich, Department of Economics, University of Munich, Department of Economics.
  5. Edward P. Lazear, 1996. "Performance Pay and Productivity," NBER Working Papers 5672, National Bureau of Economic Research, Inc.
  6. Uri Gneezy & Muriel Niederle & Aldo Rustichini, 2003. "Performance In Competitive Environments: Gender Differences," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 118(3), pages 1049-1074, August.
  7. Jia (Elke) Liu & Dirk Smeesters & Kathleen D. Vohs, 2012. "Reminders of Money Elicit Feelings of Threat and Reactance in Response to Social Influence," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 38(6), pages 1030 - 1046.
  8. Gasiorowska, Agata & Zaleskiewicz, Tomasz & Wygrab, Sandra, 2012. "Would you do something for me? The effects of money activation on social preferences and social behavior in young children," Journal of Economic Psychology, Elsevier, Elsevier, vol. 33(3), pages 603-608.
  9. Burgoyne, Carole B. & Routh, David A., 1991. "Constraints on the use of money as a gift at Christmas: the role of status and intimacy," Journal of Economic Psychology, Elsevier, Elsevier, vol. 12(1), pages 47-69, March.
  10. Gneezy, Uri & Rustichini, Aldo, 2000. "A Fine is a Price," The Journal of Legal Studies, University of Chicago Press, University of Chicago Press, vol. 29(1), pages 1-17, January.
  11. Pfeffer, Jeffrey & DeVoe, Sanford E., 2009. "Economic evaluation: The effect of money and economics on attitudes about volunteering," Journal of Economic Psychology, Elsevier, Elsevier, vol. 30(3), pages 500-508, June.
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