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Bullwhip in a Spanish Shop

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Author Info
Lai, Richard

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Abstract

Sebastian de la Fuente is the sixth largest supermarket chain in the Basque region of Spain. It has a novel dataset of 108,605 observations on 3,745 SKUs, collected for almost 2 1/2 years. I find the bullwhip effect in the data: at least 80% of the SKUs have a bigger variance in supplies than variance in sales. I also test six potential causes of the bullwhip, and report clear evidence for three: a rational cause (batching by the supermarket) and two behavioral ones (under-reaction to lags and coordination risks).

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File URL: http://mpra.ub.uni-muenchen.de/4758/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 4758.

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Date of creation: 18 Sep 2005
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Handle: RePEc:pra:mprapa:4758

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Related research
Keywords: Bullwhip effect retail operations management behavioral

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Find related papers by JEL classification:
D24 - Microeconomics - - Production and Organizations - - - Production; Capital and Total Factor Productivity; Capacity
E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information
M11 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Production Management

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