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Order Volatility and Supply Chain Costs

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  • Fangruo Chen

    (Graduate School of Business, Columbia University, Uris Hall, 3022 Broadway, New York, New York 10027-6902)

  • Rungson Samroengraja

    (Pitney Bowes, Walter Wheeler Drive, MSC 1103, Stamford, Connecticut 06926)

Abstract

The bullwhip effect (amplification of order variance from a downstream stage in a supply chain to an upstream stage) is widely observed in practice, and is generally considered a major cause of supply chain inefficiencies. But are supply chains always better off with strategies that are designed to dampen the bullwhip effect? This paper considers a model where a single product is sold through multiple retail outlets. The retailers replenish their inventories from a factory, which in turn replenishes its own finished-goods inventory through production. The factory's production capacity is finite, and there are transportation economies of scale in replenishing the retailer inventories. We study two types of replenishment strategies that are widely used in practice, and show that a replenishment strategy that reduces the volatility of orders received by the factory does not necessarily reduce the total costs in the supply chain.

Suggested Citation

  • Fangruo Chen & Rungson Samroengraja, 2004. "Order Volatility and Supply Chain Costs," Operations Research, INFORMS, vol. 52(5), pages 707-722, October.
  • Handle: RePEc:inm:oropre:v:52:y:2004:i:5:p:707-722
    DOI: 10.1287/opre.1040.0132
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    References listed on IDEAS

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    Cited by:

    1. Lai, Richard, 2005. "Bullwhip in a Spanish Shop," MPRA Paper 4758, University Library of Munich, Germany.
    2. QU, Zhan & RAFF, Horst, 2023. "Two-part tariffs, inventory stockpiling, and the bullwhip effect," European Journal of Operational Research, Elsevier, vol. 308(1), pages 201-214.
    3. Kevin H. Shang & Zhijie Tao & Sean X. Zhou, 2015. "Optimizing Reorder Intervals for Two-Echelon Distribution Systems with Stochastic Demand," Operations Research, INFORMS, vol. 63(2), pages 458-475, April.
    4. Nihat Altintas & Feryal Erhun & Sridhar Tayur, 2008. "Quantity Discounts Under Demand Uncertainty," Management Science, INFORMS, vol. 54(4), pages 777-792, April.
    5. Özelkan, Ertunga C. & Lim, Churlzu & Adnan, Ziaul Haq, 2018. "Conditions of reverse bullwhip effect in pricing under joint decision of replenishment and pricing," International Journal of Production Economics, Elsevier, vol. 200(C), pages 207-223.
    6. Sheng Hao Zhang & Ki Ling Cheung, 2008. "Note--Replenishment Sequencing in a Supply Chain with Balanced Ordering," Manufacturing & Service Operations Management, INFORMS, vol. 10(2), pages 198-203, March.
    7. Kim, Ilhyung & Springer, Mark, 2008. "Measuring endogenous supply chain volatility: Beyond the bullwhip effect," European Journal of Operational Research, Elsevier, vol. 189(1), pages 172-193, August.
    8. Bian, Wenliang & Shang, Jennifer & Zhang, Juliang, 2016. "Two-way information sharing under supply chain competition," International Journal of Production Economics, Elsevier, vol. 178(C), pages 82-94.
    9. Wang, Xun & Disney, Stephen M., 2016. "The bullwhip effect: Progress, trends and directions," European Journal of Operational Research, Elsevier, vol. 250(3), pages 691-701.

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