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Analysis of the bullwhip effect in two parallel supply chains with interacting price-sensitive demands

Author

Listed:
  • Ma, Yungao
  • Wang, Nengmin
  • He, Zhengwen
  • Lu, Jizhou
  • Liang, Huigang

Abstract

This paper offers insights into how the bullwhip effect in two parallel supply chains with interacting price-sensitive demands is affected in contrast to the situation of a single product in a serial supply chain. In particular, this research studies two parallel supply chains, each consisting of a manufacturer and a retailer, and the external demand for a single product depends on its price and the other's price in a situation in which each price follows a first-order autoregressive process. In this paper, we propose an analytical framework that incorporates two parallel supply chains, and we explore their interactions to determine the bullwhip effect. We identify the conditions under which the bullwhip effect is amplified or lessened with interacting price-sensitive demands relative to the situation without interaction.

Suggested Citation

  • Ma, Yungao & Wang, Nengmin & He, Zhengwen & Lu, Jizhou & Liang, Huigang, 2015. "Analysis of the bullwhip effect in two parallel supply chains with interacting price-sensitive demands," European Journal of Operational Research, Elsevier, vol. 243(3), pages 815-825.
    • Handle: RePEc:eee:ejores:v:243:y:2015:i:3:p:815-825
    DOI: 10.1016/j.ejor.2014.12.043
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    References listed on IDEAS

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    Cited by:

    1. Lina Tang & Taho Yang & Yiliu Tu & Yizhong Ma, 2021. "Supply chain information sharing under consideration of bullwhip effect and system robustness," Flexible Services and Manufacturing Journal, Springer, vol. 33(2), pages 337-380, June.
    2. Sadeghi, Ahmad, 2015. "Providing a measure for bullwhip effect in a two-product supply chain with exponential smoothing forecasts," International Journal of Production Economics, Elsevier, vol. 169(C), pages 44-54.
    3. Lu, Jizhou & Feng, Gengzhong & Shum, Stephen & Lai, Kin Keung, 2021. "On the value of information sharing in the presence of information errors," European Journal of Operational Research, Elsevier, vol. 294(3), pages 1139-1152.
    4. Sinha, Priyank & Kumar, Sameer & Prakash, Surya, 2020. "Measuring and mitigating the effects of cost disturbance propagation in multi-echelon apparel supply chains," European Journal of Operational Research, Elsevier, vol. 282(1), pages 148-160.
    5. Özelkan, Ertunga C. & Lim, Churlzu & Adnan, Ziaul Haq, 2018. "Conditions of reverse bullwhip effect in pricing under joint decision of replenishment and pricing," International Journal of Production Economics, Elsevier, vol. 200(C), pages 207-223.
    6. Junhai Ma & Wandong Lou, 2017. "Complex Characteristics of Multichannel Household Appliance Supply Chain with the Price Competition," Complexity, Hindawi, vol. 2017, pages 1-12, March.
    7. Junhai Ma & Xiaogang Ma, 2017. "Measure of the bullwhip effect considering the market competition between two retailers," International Journal of Production Research, Taylor & Francis Journals, vol. 55(2), pages 313-326, January.
    8. Yanyan Zheng & Tong Shu & Shouyang Wang & Shou Chen & Kin Keung Lai & Lu Gan, 2018. "Analysis of product return rate and price competition in two supply chains," Operational Research, Springer, vol. 18(2), pages 469-496, July.

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