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The cultural and tourist policy dimension in city marketing: the case of the olympic municipality of Nea Ionia, Magnesia, Greece

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  • Deffner, Alex
  • Metaxas, Theodore

Abstract

Culture and tourism have been used extensively in a variety of initiatives that concern urban regeneration, by using particular promotional strategies and tactics in the context of city marketing. The contribution of culture and tourism must be related to the conformance and implementation of urban policy actions, the focus on the satisfaction of the needs and demands of the potential target markets, the enforcement and promotion of the urban cultural identity and image, the contribution of citizens to achieving a better quality of life, and the construction of a city’s competitive advantage in order to attract tourists, inhabitants and investors. This paper investigates the cultural and tourist policy dimension in city marketing, using as a study area the Olympic Municipality of Nea Ionia in the Prefecture of Magnesia in Greece. The data are derived from the INTERREG IIIC CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development) project that was in operation in five European places locations (Nea Ionia - lead partner, Chester-UK, Rostock/TLM-Germany, Kainuu-Finland, Pafos-Cyprus) between 2004 and 2006.

Suggested Citation

  • Deffner, Alex & Metaxas, Theodore, 2008. "The cultural and tourist policy dimension in city marketing: the case of the olympic municipality of Nea Ionia, Magnesia, Greece," MPRA Paper 41001, University Library of Munich, Germany, revised Jul 2008.
    • Handle: RePEc:pra:mprapa:41001
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    References listed on IDEAS

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    Cited by:

    1. Dian Noviana & Popy Rufaidah, 2012. "Dimensions of City Marketing," Working Papers in Business, Management and Finance 201204, Department of Management and Business, Padjadjaran University, revised Dec 2012.

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    More about this item

    Keywords

    city marketing; cultural and tourist policy; CultMark project; Nea Ionia/ Magnesia/ Greece;
    All these keywords.

    JEL classification:

    • H70 - Public Economics - - State and Local Government; Intergovernmental Relations - - - General
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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