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Οικονομική Ανάπτυξη, Ανταγωνιστικότητα Και Μάρκετινγκ Της Πόλης: Η Άποψη Των Επιχειρήσεων Της Πόλης Της Λάρισας
[Economic development, competitiveness and city marketing: firms' appreciation for the city of Larissa, Greece]

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  • METAXAS, THEODORE

Abstract

The aim of the paper is to present the connection between urban economic development, the level and the character of urban competitiveness in relation to other similar cities but also the significance of place/city marketing in territorial economic development. As studied area the city of Larissa, Greece is been used where a number of primary data that devived from local enterprises, are presented.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 43301.

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Date of creation: 2004
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Handle: RePEc:pra:mprapa:43301

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Related research

Keywords: Place/ City marketing; local economic development; competitiveness; strategic planning; primary research; firms; Greece;

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  1. André Rodríguez-Pose, 2001. "Strategies of Waste: Bidding Wars in the Brazilian Automobile Sector," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 25(1), pages 134-154, 03.
  2. Jolanta Dziembowska-Kowalska & Rolf H. Funck, 2000. "Cultural activities as a location factor in European competition between regions: Concepts and some evidence," The Annals of Regional Science, Springer, vol. 34(1), pages 1-12.
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