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Moderated Online Communities and User-Generated Content

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Author Info
Jianqing Chen () (Haskayne School of Business, The University of Calgary)
Hong Xu () (; McCombs School of Business, The University of Texas at Austin)
Andrew B. Whinston () (; McCombs School of Business, The University of Texas at Austin)
Abstract

Online communities provide a social sphere for people to share information and knowledge. While information sharing is becoming a ubiquitous online phenomenon, how to ensure information quality or induce quality content, however, remains a challenge due to the anonymity of commentators. This paper introduces moderation into reputation systems. We show that moderation directly impacts strategic commentators incentive to generate useful information, and moderation is generally desirable to improve information quality. Interestingly, we find that when being moderated with different probabilities based on their reputations, commentators may display a pattern of reputation oscillation, in which they generate useful content to build up high reputation and then exploit their reputation. As a result, the expected performance from high-reputation commentators can be inferior to that from low-reputation ones (reversed reputation). We then investigate the optimal moderation resource allocation, and conclude that the seemingly abnormal reversed reputation could arise as an optimal result. The paper concludes with a discussion of the development of a scientific moderation system with application to academic publishing.

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Publisher Info
Paper provided by NET Institute in its series Working Papers with number 09-11.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 32 pages
Date of creation: Aug 2009
Date of revision: Aug 2009
Handle: RePEc:net:wpaper:0911

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Web page: http://www.NETinst.org/

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Related research
Keywords: moderation; reputation; online community; knowledge management;

Find related papers by JEL classification:
K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts
L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment

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This page was last updated on 2009-11-20.


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