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Integrating R&D and marketing : a review and analysis of the literature

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Author Info

  • Griffin, Abbie.
  • Hauser, John R.
  • Griffin, Abbie

Abstract

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."

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File URL: http://hdl.handle.net/1721.1/2533
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Bibliographic Info

Paper provided by Massachusetts Institute of Technology (MIT), Sloan School of Management in its series Working papers with number #112-94. Working paper (Sloan School of Management) ; 3735-94..

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Date of creation: 1994
Date of revision:
Handle: RePEc:mit:sloanp:2533

Contact details of provider:
Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA
Phone: 617-253-2659
Web page: http://mitsloan.mit.edu/
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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA

Related research

Keywords: HD28 .M414 no.3735-94b;

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References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
  2. Amiya K. Basu & Rajiv Lal & V. Srinivasan & Richard Staelin, 1985. "Salesforce Compensation Plans: An Agency Theoretic Perspective," Marketing Science, INFORMS, vol. 4(4), pages 267-291.
  3. John R. Hauser & Duncan I. Simester & Birger Wernerfelt, 1994. "Customer Satisfaction Incentives," Marketing Science, INFORMS, vol. 13(4), pages 327-350.
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Citations

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Cited by:
  1. Montgomery, David B. & Roth, Aleda V. & Hausmann, Warren H., 2001. "Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical," Research Papers 1706, Stanford University, Graduate School of Business.
  2. Driessen, P.H., 2005. "Green Product Innovation Strategy," Open Access publications from Tilburg University urn:nbn:nl:ui:12-170795, Tilburg University.
  3. Rehme, Sarina & Rennhak, Carsten, 2011. "Marketing and sales: Successful peacekeeping," Reutlingen Working Papers on Marketing & Management 2011-11, Reutlingen University, ESB Business School.
  4. Lichtenthaler, Ulrich, 2008. "Externally commercializing technology assets: An examination of different process stages," Journal of Business Venturing, Elsevier, vol. 23(4), pages 445-464, July.
  5. Halman, J.I.M. & Keizer, J.A. & Song, X. Michael, 1999. "Perceived risk in product innovation projects: Development of a risk skeleton," Eindhoven Center for Innovation Studies (ECIS) working paper series 99.11, Eindhoven Center for Innovation Studies (ECIS).
  6. Guenzi, Paolo & Troilo, Gabriele, 2007. "The joint contribution of marketing and sales to the creation of superior customer value," Journal of Business Research, Elsevier, vol. 60(2), pages 98-107, February.
  7. Clercq, Dirk De & Menguc, Bulent & Auh, Seigyoung, 2009. "Unpacking the relationship between an innovation strategy and firm performance: The role of task conflict and political activity," Journal of Business Research, Elsevier, vol. 62(11), pages 1046-1053, November.
  8. Fosfuri, Andrea & Rønde, Thomas, 2009. "Leveraging resistance to change and the skunk works model of innovation," Journal of Economic Behavior & Organization, Elsevier, vol. 72(1), pages 274-289, October.
  9. repec:hal:gemptp:hal-00641765 is not listed on IDEAS
  10. Cooper, Marjorie J. & Gwin, Carol F. & Wakefield, Kirk L., 2008. "Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?," Journal of Business Research, Elsevier, vol. 61(4), pages 292-299, April.
  11. Chimhanzi, Jacqueline & Morgan, Robert E., 2005. "Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms," Journal of Business Research, Elsevier, vol. 58(6), pages 787-796, June.
  12. Kok, Robert A.W. & Hillebrand, Bas & Biemans, Wim G., 2002. "Market-oriented product development as an organizational learning capability: findings from two cases," Research Report 02B13, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  13. Hausman, Warren H. & Montgomery, David B. & Roth, Aleda V., 2000. "Exploring the Impact of Marketing and Manufacturing Strategies, Conflict, and Morale on Business Performance," Research Papers 1620, Stanford University, Graduate School of Business.

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