Integrating R&D and marketing : a review and analysis of the literature

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Integrating R&D and marketing : a review and analysis of the literature

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Griffin, Abbie.
Hauser, John R.
Griffin, Abbie

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John Richard Hauser

Abstract

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."

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Paper provided by Massachusetts Institute of Technology (MIT), Sloan School of Management in its series Working papers with number #112-94. Working paper (Sloan School of Management) ; 3735-94..

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Date of creation: 1994
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Handle: RePEc:mit:sloanp:2533

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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Griffin, Abbie. & Hauser, John R., 1991. "The voice of the customer," Working papers #56-91. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]

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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

Anneke Vandevelde & Roland Van Dierdonck & Bart Clarysse, 2002. "Managing the design-manufacturing interface," Vlerick Leuven Gent Management School Working Paper Series 2002-8, Vlerick Leuven Gent Management School. [Downloadable!]
Hausman, Warren H. & Montgomery, David B. & Roth, Aleda V., 2000. "Exploring the Impact of Marketing and Manufacturing Strategies, Conflict, and Morale on Business Performance," Research Papers 1620, Stanford University, Graduate School of Business. [Downloadable!]
Montgomery, David B. & Roth, Aleda V. & Hausmann, Warren H., 2001. "Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical," Research Papers 1706, Stanford University, Graduate School of Business. [Downloadable!]
Halman, J.I.M. & Keizer, J.A. & Song, X. Michael, 1999. "Perceived risk in product innovation projects: Development of a risk skeleton," ECIS Working Papers 99.11, Eindhoven Centre for Innovation Studies, Eindhoven University of Technology. [Downloadable!]

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