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Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms

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  • Chimhanzi, Jacqueline
  • Morgan, Robert E.

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  • Chimhanzi, Jacqueline & Morgan, Robert E., 2005. "Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms," Journal of Business Research, Elsevier, vol. 58(6), pages 787-796, June.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:6:p:787-796
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    1. Griffin, Abbie. & Hauser, John R. & Griffin, Abbie, 1994. "Integrating R&D and marketing : a review and analysis of the literature," Working papers #112-94. Working paper (S, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    2. Noble, Charles H., 1999. "The Eclectic Roots of Strategy Implementation Research," Journal of Business Research, Elsevier, vol. 45(2), pages 119-134, June.
    3. Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
    4. David J. Hickson & Susan J. Miller & David C. Wilson, 2003. "Planned or Prioritized? Two Options in Managing the Implementation of Strategic Decisions," Journal of Management Studies, Wiley Blackwell, vol. 40(7), pages 1803-1836, November.
    5. Porter, Thomas W. & Harper, Stephen C., 2003. "Tactical implementation: the devil is in the details," Business Horizons, Elsevier, vol. 46(1), pages 53-60.
    6. Glassman, Myron & McAfee, Bruce, 1992. "Integrating the personnel and marketing functions: The challenge of the 1990s," Business Horizons, Elsevier, vol. 35(3), pages 52-59.
    7. Krohmer, Harley & Homburg, Christian & Workman, John P., 2002. "Should marketing be cross-functional? Conceptual development and international empirical evidence," Journal of Business Research, Elsevier, vol. 55(6), pages 451-465, June.
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    Citations

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    Cited by:

    1. Schaarschmidt, Mario, 2016. "Frontline employees' participation in service innovation implementation: The role of perceived external reputation," European Management Journal, Elsevier, vol. 34(5), pages 540-549.
    2. Babak Hayati & Yashar Atefi & Michael Ahearne, 2018. "Sales force leadership during strategy implementation: a social network perspective," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 612-631, July.
    3. Thomas Schaefer & Thomas Guenther, 2016. "Exploring strategic planning outcomes: the influential role of top versus middle management participation," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 27(2), pages 205-249, May.
    4. Geovana Alves de Lima Fedato & Vanessa Martins Pires & Guilherme Trez, 2017. "The Future of Research in Strategy Implementation in the BRICS Context," Brazilian Business Review, Fucape Business School, vol. 14(3), pages 288-303, May.
    5. Irene Muraru & Mary Mwanzia, 2022. "Effect of Complaints Handling by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 171-180, November.
    6. Tawse, Alex & Tabesh, Pooya, 2021. "Strategy implementation: A review and an introductory framework," European Management Journal, Elsevier, vol. 39(1), pages 22-33.
    7. Arnett, Dennis B. & Wittmann, C. Michael, 2014. "Improving marketing success: The role of tacit knowledge exchange between sales and marketing," Journal of Business Research, Elsevier, vol. 67(3), pages 324-331.
    8. Mohsen, Kholoud & Eng, Teck-Yong, 2016. "The antecedents of cross-functional coordination and their implications for marketing adaptiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5946-5955.
    9. Emanuel Owako & Charles Nyangara, 2021. "Strategic resource allocation and performance of Kisumu Water and Sewerage Company, Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(4), pages 321-326, June.
    10. de Chernatony, Leslie & Cottam (née Drury), Susan, 2009. "Interacting contributions of different departments to brand success," Journal of Business Research, Elsevier, vol. 62(3), pages 297-304, March.
    11. Mohammed Belkasseh & Morad Lemtaoui, 2015. "Let'S Talk Performance Some Hints," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(3), pages 57-70.

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