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Business for society

Author

Listed:
  • Francesco Gangi

    (Università degli studi della Campania "Luigi Vanvitelli" = University of the Study of Campania Luigi Vanvitelli)

  • Jérôme Méric

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers)

  • Rémi Jardat

    (UEVE - Université d'Évry-Val-d'Essonne, LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Lucia Michela Daniele

    (University of Naples Federico II = Università degli studi di Napoli Federico II)

Abstract

This series seeks to restore the original meaning of Business for Society. There are examples of businesses that are making impressive strides in delivering positive impacts for society as well as their bottom line, but as the concept of corporate responsibility has become more mainstream in recent years, many organisations have adopted the term and reduced it to a marketing message. In doing so, not only do they fail to deliver meaningful benefit to society and the environment but, of equal damage, encourage cynicism and undermine the very concept. Business for Society redresses the balance and promotes the original idea of corporate responsibility.

Suggested Citation

  • Francesco Gangi & Jérôme Méric & Rémi Jardat & Lucia Michela Daniele, 2019. "Business for society," Post-Print hal-02382307, HAL.
    • Handle: RePEc:hal:journl:hal-02382307
    DOI: 10.4324/9780429326509
    Note: View the original document on HAL open archive server: https://hal.science/hal-02382307
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