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Economic costs and benefits of promoting healthy takeaway meals at workplace canteens

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Author Info

  • Jørgen Dejgaard Jensen

    ()
    (Institute of Food and Resource Economics, University of Copenhagen)

  • Morten Raun Mørkbak

    ()
    (Institute of Food and Resource Economics, University of Copenhagen)

  • Jonas Nordström

    ()
    (Institute of Food and Resource Economics, University of Copenhagen)

Abstract

Canteen Takeaway is a novel concept, which entails workplace canteens to utilise existing production capacity to supply packaged meals for employees to bring home. The concept has a potential to raise the average nutritional quality of employees' diets. The purpose of the study is to assess the economic net gains for users, and for society as a whole, of promoting healthy canteen takeaway meals, using Danish workplaces as an example. The analytical framework for the study combines direct cost analyses, users’ willingness to pay estimated through a choice experiment and cost-of-illness methods to assess the net society costs and benefits associated with an extended use of canteen takeaway meals as a health promotion strategy. The results show that employees have a positive willingness to pay for health attributes in canteen takeaway meals, but with a minority having a highly negative willingness to pay for the canteen takeaway concept. The potential health effects of a healthy canteen takeaway programme are estimated to be positive, but modest in magnitude. The estimated costs of providing healthy canteen takeaway meals exceed the sum of average direct and indirect benefits. In conclusion, healthy CTA programmes seems to be an economically sustainable intervention at some workplaces, though the analysis does not fully support a full-scale implementation of healthy CTA programmes at Danish workplaces from a welfare economic perspective.

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Bibliographic Info

Paper provided by University of Copenhagen, Department of Food and Resource Economics in its series IFRO Working Paper with number 2011/17.

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Length: 26 pages
Date of creation: Dec 2011
Date of revision:
Handle: RePEc:foi:wpaper:2011_17

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Web page: http://www.ifro.ku.dk/
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Keywords: Cost-benefit analysis; Daly; Choice Experiment; Canteen take-away meals; Health;

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  1. Emily Lancsar & Elizabeth Savage, 2004. "Deriving welfare measures from discrete choice experiments: inconsistency between current methods and random utility and welfare theory," Health Economics, John Wiley & Sons, Ltd., vol. 13(9), pages 901-907.
  2. Hess, S. & Bierlaire, Michel & Polak, J.W., 2007. "A systematic comparison of continuous and discrete mixture models," European Transport \ Trasporti Europei, ISTIEE, Institute for the Study of Transport within the European Economic Integration, issue 37, pages 35-61.
  3. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
  4. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-19, November.
  5. Jürgen Meyerhoff & Ulf Liebe, 2009. "Status Quo Effect in Choice Experiments: Empirical Evidence on Attitudes and Choice Task Complexity," Land Economics, University of Wisconsin Press, vol. 85(3), pages 515-528.
  6. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, April.
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Cited by:
  1. Nordström, Jonas, 2011. "Willingness to pay for wholesome canteen takeaway," Working Papers 2011:36, Lund University, Department of Economics.

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