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A natural field experiment on newspaper purchasing

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  • Gerald Pruckner
  • Rupert Sausgruber

Abstract

A publisher uses an honor-system for selling a newspaper in the street. The customers make payments into a cash-box, but can also just take the paper without paying. Payments are not monitored and highly anonymous; hence customers exhibit trustworthiness if they pay for the paper. We run a natural field experiment to identify motives behind payments. The experiment reveals that trustworthiness is based on a social rather than a legal norm. Additional survey questions serve to identify individual-specific components of trustworthiness. We find effects of gender, age, family status, church attendance, measures of reciprocity, social connectedness, and social risk.

Suggested Citation

  • Gerald Pruckner & Rupert Sausgruber, 2006. "A natural field experiment on newspaper purchasing," Natural Field Experiments 00320, The Field Experiments Website.
    • Handle: RePEc:feb:natura:00320
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    References listed on IDEAS

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    Cited by:

    1. Olof Johansson‐Stenman & Minhaj Mahmud & Peter Martinsson, 2009. "Trust and Religion: Experimental Evidence from Rural Bangladesh," Economica, London School of Economics and Political Science, vol. 76(303), pages 462-485, July.
    2. Urs Fischbacher & Franziska Föllmi-Heusi, 2013. "Lies In Disguise—An Experimental Study On Cheating," Journal of the European Economic Association, European Economic Association, vol. 11(3), pages 525-547, June.

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