Return to Tourist Destination. Is it Reputation, After All?
AbstractIn this paper the hypothesis that repeated purchases in the tourism markets could be considered as a consequence of asymmetrical information problems is studied. This hypothesis is analysed with the case study of the island of Tenerife using the estimation of a count data model. It was found that the length of the stay and the information obtained from previous visits and/or relatives and friends might increase the return to a destination suggesting the presence of a reputation mechanism as proposed by Shapiro (1983). The determinants of the willingness to return were also estimated, confirming the main results.
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- Francisco Ledesma & Manuel Navarro & Jorge Perez-Rodriguez, 2005. "Return to tourist destination. Is it reputation, after all?," Applied Economics, Taylor & Francis Journals, Taylor & Francis Journals, vol. 37(18), pages 2055-2065.
- Francisco J. Ledesma & Manuel Navarro & Jorge V., 2003. "Return to Tourist Destination. Is it Reputation, After All?," Working Papers, AsociaciÃ³n EspaÃ±ola de EconomÃa y Finanzas Internacionales 03-01, Asociación Española de Economía y Finanzas Internacionales.
- F14 - International Economics - - Trade - - - Empirical Studies of Trade
This paper has been announced in the following NEP Reports:
- NEP-ALL-2004-06-07 (All new papers)
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