Concert tickets can either be sold at a single price or at different prices to reflect the various levels of seating categories available. Here we consider how two product characteristics (the artist's age and venue capacity) influence the likelihood that pop music concert tickets will be sold at different prices. We argue that valuation heterogeneity, and thus the returns to using price discrimination, are higher for older artists and in larger venues. We test this hypothesis in a large dataset of concerts. By singling out variations in the two characteristics that are exogenous to the decision to price discriminate, we show that these characteristics have a large and significant impact on the use of price discrimination.
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Paper provided by European University Institute in its series Economics Working Papers with number
ECO2009/05.
Length: Date of creation: 2009 Date of revision: Handle: RePEc:eui:euiwps:eco2009/05
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Find related papers by JEL classification: D42 - Microeconomics - - Market Structure and Pricing - - - Monopoly L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Rosen, Sherwin & Rosenfield, Andrew M, 1997.
"Ticket Pricing,"
Journal of Law & Economics,
University of Chicago Press, vol. 40(2), pages 351-76, October.
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