Concert tickets can either be sold at a single price or at multiple prices corresponding to different seating categories. We study the relationship between price discrimination and revenue by examining variations in the number of seating categories across concert, tour, artist, location, and time. Offering multiple seating categories leads to revenues that are approximately 5 percent higher than with single price ticketing. The return to price discrimination is higher in markets with more heterogeneous demand, for musical groups that appeal to a more fragmented audience, in smaller venues and in more competitive markets. The return of increasing from three to four categories of seating is about half that of increasing from one to two.
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Paper provided by European University Institute in its series Economics Working Papers with number
ECO2009/04.
Length: Date of creation: 2009 Date of revision: Handle: RePEc:eui:euiwps:eco2009/04
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Find related papers by JEL classification: D42 - Microeconomics - - Market Structure and Pricing - - - Monopoly L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Edward L. Glaeser, Jed Kolko, and Albert Saiz, 2001.
"Consumer city,"
Journal of Economic Geography,
Oxford University Press, vol. 1(1), pages 27-50, January.
Other versions:
Ed Glaeser & Jed Kolko & Albert Saiz, 2000.
"Consumer City,"
NBER Working Papers
7790, National Bureau of Economic Research, Inc.
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