Measurement of the Consumer Benefit of Competition in Retail Outlets
AbstractIn this paper, we estimate the consumer benefits of competition in the retail industry. In our analysis, we incorporated the service quality of retail outlets as outputs. In Japan, in the process of the deregulation of entry restriction on large-scale retail stores, specialty supermarkets have increased their market share with a low price strategy. At the same time, despite their high prices, convenience stores have increased their market share through 1990s. We demonstrate changes in market share for each retail format are explained by the changes in each formats respective service quality.
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Bibliographic InfoPaper provided by Research Institute of Economy, Trade and Industry (RIETI) in its series Discussion papers with number 09015.
Length: 31 pages
Date of creation: Apr 2009
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-04-18 (All new papers)
- NEP-COM-2009-04-18 (Industrial Competition)
- NEP-CSE-2009-04-18 (Economics of Strategic Management)
- NEP-MIC-2009-04-18 (Microeconomics)
- NEP-MKT-2009-04-18 (Marketing)
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