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The Competitive Effects of a New Product Introduction: A Case Study

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Author Info
Hausman, Jerry A
Leonard, Gregory K
Abstract

This paper analyzes the competitive effect of a new product introduction. We break the overall competitive effect into two parts: the effect on the prices of existing products due to increased competition, and the effect of having additional product variety. Using data from both before and after the introduction, we directly estimate the price effects and the additional variety effect. Then, using only the estimated post-introduction demand structure, along with an assumed model of competition, we estimate the price effects indirectly. By comparing the "indirect" and "direct" estimates, we assess the validity of alternative models of competition for the industry. Copyright 2002 by Blackwell Publishing Ltd

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Article provided by Blackwell Publishing in its journal Journal of Industrial Economics.

Volume (Year): 50 (2002)
Issue (Month): 3 (September)
Pages: 237-63
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Handle: RePEc:bla:jindec:v:50:y:2002:i:3:p:237-63

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  1. Kelchtermans, Stijn & Verboven, Frank, 2007. "Reducing Product Diversity in Higher Education," CEPR Discussion Papers 6508, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
  2. Kristin Kiesel & Sofia Villas-Boas, 2007. "Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal," Journal of Agricultural & Food Industrial Organization, Berkeley Electronic Press, vol. 5(1), pages 1152-1152. [Downloadable!] (restricted)
  3. Shubham Chaudhuri & Pinelopi K. Goldberg & Panle Jia, 2003. "The Effects of Extending Intellectual Property Rights Protection to Developing Countries: A Case Study of the Indian Pharmaceutical," Discussion Papers 0304-08, Columbia University, Department of Economics. [Downloadable!]
  4. Shubham Chaudhuri & Pinelopi K. Goldberg & Panle Jia, 2003. "Estimating the Effects of Global Patent Protection in Pharmaceuticals: A Case Study of Quinolones in India," NBER Working Papers 10159, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  5. Marina Giacomo, 2008. "GMM estimation of a structural demand model for yogurt and the effects of the introduction of new brands," Empirical Economics, Springer, vol. 34(3), pages 537-565, June. [Downloadable!] (restricted)
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