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Pioneer, Early Follower or Late Entrant: Entry Dynamics with Learning and Market Competition

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  • Chia-Hui Chen
  • Junichiro Ishida
  • Arijit Mukherjee

Abstract

Timing of market entry is one of the most important strategic decisions a firm must make, but its decision process becomes convoluted with information and payoff spillovers. The threat of competition pushes firms to enter earlier to preempt their rivals while the possibility of learning make them cautiously wait for others to take action. This combination amounts to a new class of timing games where first-mover advantage first emerges as in preemption games but second-mover advantage later prevails as in wars of attrition. Our model identifies under what conditions a firm becomes a pioneer, early follower or late entrant and shows that the timing of entry is excessively early (late) when there emerges a late entrant (early follower). We also argue that consumer inertia is often efficiency-enhancing in this environment, highlighting an elusive link between static market competition and dynamic entry competition.

Suggested Citation

  • Chia-Hui Chen & Junichiro Ishida & Arijit Mukherjee, 2021. "Pioneer, Early Follower or Late Entrant: Entry Dynamics with Learning and Market Competition," ISER Discussion Paper 1132, Institute of Social and Economic Research, Osaka University.
  • Handle: RePEc:dpr:wpaper:1132
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    More about this item

    JEL classification:

    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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