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Exploring New Markets: Direct Investment, Contractual Relations and the Multinational Enterprise Author info | Abstract | Publisher info | Download info | Related research | Statistics Horstmann, Ignatius J
Markusen, James R
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The authors consider the multinational firm's decision on whether to enter a new market immediately via direct investment or to contract initially with a local agent and (possibly) invest later. Use of a local agent allows the multinational to avoid costly mistakes by finding out if the market is large enough to support direct investment. However, the agent is able to extract information rents from the multinational due to being better informed about market characteristics. The authors find that direct investment is the desirable mode of entry when the market is on average large and the variability in profits is not. Copyright 1996 by Economics Department of the University of Pennsylvania and the Osaka University Institute of Social and Economic Research Association.
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Article provided by Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association in its journal International Economic Review .
Volume (Year): 37 (1996)
Issue (Month): 1 (February)
Pages: 1-19
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Handle: RePEc:ier:iecrev:v:37:y:1996:i:1:p:1-19Contact details of provider: Postal: 160 McNeil Building, 3718 Locust Walk, Philadelphia, PA 19104-6297 Phone: (215) 898-8487 Fax: (215) 573-2057 Email: Web page: http://www.ssc.upenn.edu/econ/iereview/ More information through EDIRC
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.: Aghion, Philippe & Bolton, Patrick, 1987.
"Contracts as a Barrier to Entry ,"
American Economic Review ,
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The Quarterly Journal of Economics ,
MIT Press, vol. 101(4), pages 805-33, November.
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Ignatius Horstmann & James R. Markusen, 1987.
"Licensing versus Direct Investment: A Model of Internalization by the Multinational Enterprise ,"
Canadian Journal of Economics ,
Canadian Economics Association, vol. 20(3), pages 464-81, August.
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Ethier, Wilfred J. & Markusen, James R., 1996.
"Multinational firms, technology diffusion and trade ,"
Journal of International Economics ,
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Other versions:
Ethier, W.J. & Markusen, J.R., 1993.
"Multinational Firms, Technology Diffusion and Trade ,"
Papers
303, Osaka - Institute of Social and Economic Research.
Wilfred J. Ethier & James R. Markusen, 1991.
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[Downloadable!] Rauch, James E. & Watson, Joel, 2003.
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[Downloadable!] (restricted) Andrea Fosfuri & Massimo Motta & Thomas Ronde, 1998.
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