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Exploring New Markets: Direct Investment, Contractual Relations and the Multinational Enterprise Author info | Abstract | Publisher info | Download info | Related research | Statistics Ignatius J. Horstmann
James R. Markusen
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We consider the multinational firm's decision on whether to enter a new market immediately via direct investment or to contract initially with a local agent and (possibly) invest later. Use of a local agent allows the multinational to avoid costly mistakes by finding out if the market is large enough to support direct investment. However, the agent is able to extract information rents from the multinational due to being better informed about market characteristics. We find that direct investment is the desirable mode of entry when the market is on average large and there is little down- side risk in expected profits.
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Date of creation: Feb 1995Date of revision:
Handle: RePEc:nbr:nberwo:5029Note: ITIContact details of provider: Postal: National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A. Phone: 617-868-3900 Email: Web page: http://www.nber.org More information through EDIRC
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Article Horstmann, Ignatius J & Markusen, James R, 1996.
"Exploring New Markets: Direct Investment, Contractual Relations and the Multinational Enterprise ,"
International Economic Review ,
Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 37(1), pages 1-19, February.
Find related papers by JEL classification: F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
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Ethier, W.J. & Markusen, J.R., 1993.
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