Contrary to the usual presumption that welfare is maximized if consumers behave rationally, we show in a two-period overlapping generations model that there always exists a rule of thumb that can weakly improve upon the lifecycle/permanent-income rule in general equilibrium with irrational households. The market-clearing mechanism introduces a pecuniary externality that individual rational households do not consider when making decisions, but a publically shared rule of thumb can exploit this effect. For typical calibrations, the improvement of the welfare of irrational households is robust to the introduction of rational agents. Generalizing to a more realistic lifecycle model, we find in particular that the Save More Tomorrow Plan can confer higher lifetime utility than the permanent-income rule in general equilibrium.
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Paper provided by Deakin University, Faculty of Business and Law, School of Accounting, Economics and Finance in its series Economics Series with number
2009_01.
James Feigenbaum & Frank Caliendo & Emin Gahramanov, 2008.
"Optimal Irrational Behavior,"
Working Papers
368, University of Pittsburgh, Department of Economics, revised Sep 2008.
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James Feigenbaum & Frank N. Caliendo & Emin Gahramanov, 2009.
"Optimal Irrational Behavior,"
Working Papers
200901, Utah State University, Department of Economics and Finance.
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Find related papers by JEL classification: C61 - Mathematical and Quantitative Methods - - Mathematical Methods and Programming - - - Optimization Techniques; Programming Models; Dynamic Analysis D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory E21 - Macroeconomics and Monetary Economics - - Macroeconomics: Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
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Aviad Heifetz & Chris Shannon & Yossi Spiegel, 2004.
"What to Maximize if You Must,"
Discussion Papers
1414, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
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