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Identifying and Analyzing Travel-Related Attitudinal, Personality, and Lifestyle Clusters in the San Francisco Bay Area

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  • Redmond, Lothlorien
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    Abstract

    This report is part of an ongoing study of attitudes toward the act of traveling and the relationship of these attitudes to travel behavior and other characteristics. The primary purposes of this portion of the research are as follows: 1. From sets of interrelated variables, use factor analysis to identify the fundamental dimensions of Attitude, Personality, and Lifestyle characteristics relevant to this research; 2. Use cluster analysis to group respondents with similar profiles on those Attitude and Personality and Lifestyle characteristics; and 3. Analyze differences between clusters in terms of demographic traits, travel behavior, and other characteristics. The expectation is that clustering respondents with similar Attitudes and Personality and Lifestyle characteristics will offer insights into travel behavior that differ from those that can be gained from typical demographic characteristics. Understanding and accurately predicting travel behavior can help us develop appropriate and successful policies for the future. Unfortunately, predicting human behavior has consistently proven difficult. This thesis adds to the extensive research on travel attitudes and their connections to travel behavior, through the empirical measurement of new variables and new relationships. Specifically, travel attitudes and their connection to behavior have typically been studied with an emphasis on specific travel behaviors (i.e. the amount of travel, safety and risk behavior, or behavior aimed specifically at helping the environment). This research emphasizes attitudes toward travel itself, and explores how those attitudes are related to the individual’s general travel behavior and the desire to change that behavior.

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    File URL: http://www.escholarship.org/uc/item/0317h7v4.pdf;origin=repeccitec
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    Bibliographic Info

    Paper provided by Institute of Transportation Studies, UC Davis in its series Institute of Transportation Studies, Working Paper Series with number qt0317h7v4.

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    Date of creation: 01 Sep 2000
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    Handle: RePEc:cdl:itsdav:qt0317h7v4

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    Related research

    Keywords: travel; behavior; san francisco; lifestyle; attitude;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Curtis, Carey & Headicar, Peter, 1997. "Targeting travel awareness campaigns : Which individuals are more likely to switch from car to other transport for the journey to work?," Transport Policy, Elsevier, vol. 4(1), pages 57-65, January.
    2. Salomon, Ilan & Mokhtarian, Patricia L., 1997. "Coping with Congestion: Understanding the Gap Between Policy Assumptions and Behavior," University of California Transportation Center, Working Papers qt4bh3b670, University of California Transportation Center.
    3. Webber, Melvin M., 1992. "The Joys of Automobility," University of California Transportation Center, Working Papers qt3pb4j3sg, University of California Transportation Center.
    4. Solomon, Ilan & Mokhtarian, Patricia L., 1998. "What Happens When Mobility-Inclined Market Segments Face Accessibility-Enhancing Policies?," University of California Transportation Center, Working Papers qt0f20d772, University of California Transportation Center.
    5. Pazy, Asya & Salomon, Ilan & Pintzov, Tovi, 1996. "The impacts of women's careers on their commuting behavior: A case study of Israeli computer professionals," Transportation Research Part A: Policy and Practice, Elsevier, vol. 30(4), pages 269-286, July.
    6. Tertoolen, Gerard & van Kreveld, Dik & Verstraten, Ben, 1998. "Psychological resistance against attempts to reduce private car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 32(3), pages 171-181, April.
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    Cited by:
    1. Lothlorien Redmond & Patricia Mokhtarian, 2001. "The positive utility of the commute: modeling ideal commute time and relative desired commute amount," Transportation, Springer, vol. 28(2), pages 179-205, May.
    2. Sangho Choo & Gustavo Collantes & Patricia Mokhtarian, 2005. "Wanting to travel, more or less: Exploring the determinants of the deficit and surfeit of personal travel," Transportation, Springer, vol. 32(2), pages 135-164, 03.

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