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Changing Patterns Of Orange Juice Consumption In The Southern United States

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Author Info
Love, Leigh Ann
Sterns, James
Spreen, Thomas
Wysocki, Allen

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Abstract

From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region.

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Publisher Info
Paper provided by Southern Agricultural Economics Association in its series 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida with number 35485.

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Date of creation: 2006
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Handle: RePEc:ags:saeaso:35485

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Related research
Keywords: Food Consumption/Nutrition/Food Safety;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Nicholas E. Piggott & Thomas L. Marsh, 2004. "Does Food Safety Information Impact U.S. Meat Demand?," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 86(1), pages 154-174, 02. [Downloadable!] (restricted)
  2. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September. [Downloadable!] (restricted)
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Davis, Andrew & Gunderson, Michael & Brown, Mark & House, Lisa, 2008. "The Effect Demographics Have On The Demand For Orange Juice," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6794, Southern Agricultural Economics Association. [Downloadable!]
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This page was last updated on 2009-12-26.

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