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Changing Patterns Of Orange Juice Consumption In The Southern United States

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  • Love, Leigh Ann
  • Sterns, James A.
  • Spreen, Thomas H.
  • Wysocki, Allen F.

Abstract

From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region.

Suggested Citation

  • Love, Leigh Ann & Sterns, James A. & Spreen, Thomas H. & Wysocki, Allen F., 2006. "Changing Patterns Of Orange Juice Consumption In The Southern United States," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35485, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaso:35485
    DOI: 10.22004/ag.econ.35485
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    References listed on IDEAS

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    2. Nicholas E. Piggott & Thomas L. Marsh, 2004. "Does Food Safety Information Impact U.S. Meat Demand?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 154-174.
    3. Kalaitzandonakes, Nicholas G. & Marks, Leonie A., 1999. "Public Opinion Of Agbiotech In The Us And Uk: A Content Analysis Approach," 1999 Annual meeting, August 8-11, Nashville, TN 21678, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    Cited by:

    1. Davis, Andrew & Gunderson, Michael A. & Brown, Mark G. & House, Lisa, 2008. "The Effect Demographics Have On The Demand For Orange Juice," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6794, Southern Agricultural Economics Association.

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