What is it consumers really want, and how can their preferences be influenced? The case of fat in milk
AbstractIn this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of more than 1,100 households. We find that consumers who prefer milk with a high fat content do not react to information about health effects, but can be influenced by prices, while consumers who prefer milk with a low share of fat are influenced by information, but are less price sensitive. Therefore, when attempting to decrease consumption of fat from milk, prices are more efficient than information. Copyright Springer-Verlag 2013
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Bibliographic InfoArticle provided by Springer in its journal Empirical Economics.
Volume (Year): 45 (2013)
Issue (Month): 1 (August)
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- Andersen, Laura M. & Smed, Sinne, 2012. "What is it Consumers really want, and how can their preferences be influenced? The Case of fat in Milk," 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA 122728, Agricultural and Applied Economics Association.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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